tag:blogger.com,1999:blog-67302618721365745252024-03-12T18:12:47.658-07:00Ganda hai par dhandha hai: MarketingA job with initial hurdles but blessed with great opportunities.
Myths are like sales/marketing ohhhhhhhhhh.... but that's not true.If one enjoy this,its amazing and more beautiful than any other thing in life.
“Business has only two functions - marketing and innovation.”
That is the quality of "PASSIONATE MANAGERS"M.P.Singhhttp://www.blogger.com/profile/16359125372173596149noreply@blogger.comBlogger16125tag:blogger.com,1999:blog-6730261872136574525.post-23525863065971781862007-11-17T22:31:00.000-08:002007-11-17T22:33:09.892-08:00HIGH STREET DESTINATIONS<p style="text-align: justify;" class="MsoNormal">In last couple of months Indian retail industry is in news. Sometimes for innovative moves of Biyanis, political turbulence in northern India or for opportunities too. This time Indian retail and real estate sector both are in news due to the surge in cost of retail location and market .</p><div style="text-align: justify;"> </div><p style="text-align: justify;" class="MsoNormal">Today India as the 16th most expensive retail 'high street destination' in the world as per the report of Leading real estate consultants Cushman and Wakefield. <span style="font-weight: bold; font-style: italic;">New Delhi’s Khan Market has been rated as the most expensive retail destination in the country</span> with rentals of Rs 950 per square feet per month in the second quarter of the current year.</p><div style="text-align: center;">The shopping complex saw an annual growth of 35.7 per cent over the same period last year said the report titled 'Main Streets Across the World (MSATW) 2007.<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg1_l2yc1kIWkGxr4CrRnAgIp9K0kTYanVTvwSUMzitSXV6h_LhQzXAuuusuMn-Jy1U6pLt7HPjG8OxMwQP1qyjk_4wduZioIkzbtplcX3rZ93E-hH20YaeiaV-n_cAKwsXVqd_4z_BpkQ/s1600-h/tidelpark.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg1_l2yc1kIWkGxr4CrRnAgIp9K0kTYanVTvwSUMzitSXV6h_LhQzXAuuusuMn-Jy1U6pLt7HPjG8OxMwQP1qyjk_4wduZioIkzbtplcX3rZ93E-hH20YaeiaV-n_cAKwsXVqd_4z_BpkQ/s320/tidelpark.jpg" alt="" id="BLOGGER_PHOTO_ID_5134054889819117234" border="0" /></a><span style="font-weight: bold;">KHAN MARKET DELHI</span><br /></div><p style="text-align: justify;" class="MsoNormal">“Khan Market is the biggest riser in the ranking of the world's most expensive shopping locations in terms of retail rents, moving up eight places from last year’s 24th position," the report said.</p><p style="text-align: justify;" class="MsoNormal">"Retail is going through a revolution in India, although a part of the increase in rents is due to lack of high-quality space in the right location," Cushman & Wakefield India national head (retail) Rajneesh Mahajan said. </p><div style="text-align: justify;"> </div><p style="text-align: justify;" class="MsoNormal">According to JLL report, Indian retail & real estate industry will surpassed the growth rate of IT industry by march 2008.<br />The report said India also figured among the world's top 10 locations that witnessed highest rental increase in local currency terms.<br /></p><ul><li>Connaught Place in Delhi is the highest gainer in Asia and second only to Chicago's East Oak Street across the world, with an annual growth of 87.5 per cent.</li></ul><ul><li>Kemp's Corner in Mumbai also saw high rental growth of 78.2 per cent, making it the fourth highest riser of rental growth.</li></ul><div style="text-align: justify;"> </div><p style="text-align: justify;" class="MsoNormal"><span style="color: rgb(255, 204, 0); font-weight: bold;">The world's most expensive shopping streets</span><br /><i>(rank 2007 (rank 2006), location, rent €/m²/year)</i><br /><br />1 (1) Fifth Avenue, New York (US): 11,983<br />2 (2) Causeway Bay, Hong Kong (Hong Kong): 9,688<br />3 (3) Avenue des Champs Elysées, Paris (France): 7,364<br />4 (4) New Bond Street, London (UK): 6,498<br />5 (5) Ginza, Tokyo (Japan): 5,459<br />6 (6) Grafton Street, Dublin (Ireland): 5,340<br />7 (7) Bahnhofstrasse, Zurich (Switzerland): 3,926<br />8 (8) Pitt Street Mall, Sydney (Australia): 3,905<br />9 (10) Ermou, Athens (Greece): 3,600<br />10 (9) Gangnam Station, Seoul (South Korea): 3,441<br />11 (=10) Kaufingerstraße, Munich (Germany): 3,120<br />12 (=14) Via Montenapoleone, Milan / Via Condotti, Rome (Italy): 3,000<br />13 (12) Preciados, Madrid (Spain): 2,880<br />14 (13) Orchard Road, Singapore (Singapore): 2,597<br />15 (17) Kärntnerstraße, Vienna (Austria): 2,400<br /><b style="color: rgb(153, 0, 0);">16 (24) Khan Market, New Delhi (India): 2,236</b><br />17 (16) Strøget, Copenhagen (Denmark): 2,227<br />18 (15) Tverskaya, Moscow (Russia): 2,226<br />19 (20) Wanfujing, Beijing (China): 2,137<br />20 (18) Na Prikope/Wenceslas Square, Prague (Czech Republic): 2,040<br />=21 (21) Kalverstraat, Amsterdam (Netherlands): 2,000<br />=21 (19) Karl Johan Gate, Oslo (Norway): 2,000<br />23 (27) Suria KLCC, Kuala Lumpur (Malaysia): 1,663<br />24 (26) Iguatemi Shopping, São Paulo (Brazil): 1,596<br />25 (22) Bloor Street, Toronto / Robson Street, Vancouver (Canada): 1,584<br />26 (23) Rue Neuve, Brussels (Belgium): 1,580<br />27 (25) City center, Helsinki (Finland): 1,500<br />28 (=28) Váci utca, Budapest (Hungary): 1,440<br />29 (32) Lambton Quay, Wellington (New Zealand): 1,430<br />30 (30) Bulevardul Magheru, Bucharest (Romania): 1,380</p><p style="text-align: justify;" class="MsoNormal">The rate of real estate is increasing like BSE sensex of our country. I believe that best investment for your money is real estate because its only investment which can give you 200% return in a year. I personally saw a live example in banaglore- An individual who was residing in Whitefield, Bangalore (location famous for IT companies offices and highly expensive too). That individual was willing to sold his property in 50 lacs approximately, but due to some problems he was unable to sold his property. In 6 months, same property value increased by 80% and finally he sold the property in 82 lacs.</p><div style="text-align: justify;"> </div><p style="text-align: justify;" class="MsoNormal">Do you have smaller amount don't get depressed you can buy flats, shops etc because rental<span style=""> </span>are also increasing on the same pace as sensex and land prices.<br /></p><div style="text-align: justify;"> </div><p style="text-align: justify; color: rgb(255, 255, 0);" class="MsoNormal">World’s <b>Top ten locations for % rent rises in local currency June 2006-June 2007</b></p><p style="text-align: justify;" class="MsoNormal"><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh0PYXKW7zVvi8ajV7ybgXmWh_kicGa2KARmRFANCbJB4m5AXGMpPgnL1WeVGSRzvUIuC4u7cCRRdaQ76p1nSCtzmrlzmuh_UGEiZSxk95pjuSGXKwnDp8wO8Rq22FluD_NskQs1pDAq4Q/s1600-h/untitled.JPG"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh0PYXKW7zVvi8ajV7ybgXmWh_kicGa2KARmRFANCbJB4m5AXGMpPgnL1WeVGSRzvUIuC4u7cCRRdaQ76p1nSCtzmrlzmuh_UGEiZSxk95pjuSGXKwnDp8wO8Rq22FluD_NskQs1pDAq4Q/s320/untitled.JPG" alt="" id="BLOGGER_PHOTO_ID_5134054889819117218" border="0" /></a><br />1 East Oak Street, Chicago: 100.0%<br /><b style=""><span style="color: rgb(255, 204, 0);">2= Ansal Plaza, New Delhi: 87.5%</span><br /><span style="color: rgb(255, 204, 0);">2= Connaught Place, New Delhi: 87.5%</span><br /></b>4 Nevsky Prospekt, St Petersburg: 81.8%<br />5 Kemps Corner, South Mumbai, Mumbai: 78.2%<br />6 Rodeo Drive (Beverly Hills), Los Angeles: 71.4%<br /><b style="color: rgb(255, 204, 0);">7 Greater Kailash I, New Delhi: 57.1%<br />8 Fort/Fountain, South Mumbai, Mumbai: 55.2%</b><br />9 Direita/Itapetininga, São Paulo: 54.0%<br />10 Visconde de Pirajá (Ipanema), Rio de Janeiro: 53.8%</p><p style="text-align: justify;" class="MsoNormal"><span style="font-weight: bold; color: rgb(255, 255, 0);">SUGGESTION:</span> check out the best place, location and buy some land surely prices of land will increase. Otherwise you will murmur this proverb---" <span style="font-weight: bold;">Ab pactave kya hott jab chiriya chuk gayi</span> <span style="font-weight: bold;">kheth</span>" means Dont think about what happened in past because the time is gone buddy..<br /></p><div style="text-align: justify;"> </div><div style="text-align: justify;"> </div><p style="text-align: justify;" class="MsoNormal">Source: <a href="http://www.indiaretailing.com/">www.holland-re.com<br />www.indiaretailing.com</a></p><p style="text-align: justify;" class="MsoNormal">RELATED POSTS:</p><p style="text-align: justify;" class="MsoNormal"><a href="http://dyutita.blogspot.com/2007/08/indian-retail-snap-shot.html">Brand Rush<br />Retailing Scenario<br />Food &Groceries (F&G) Retailing<br />Indian Retail: A snap shot</a></p><p style="text-align: justify;" class="MsoNormal"><br /><b style=""> <o:p></o:p></b></p><div style="text-align: justify;"> </div><p style="text-align: justify;" class="MsoNormal"><b style=""><o:p> </o:p></b></p><br /><br />Thanks for visiting..........<br /><br /> PASSIONATE MANAGERM.P.Singhhttp://www.blogger.com/profile/16359125372173596149noreply@blogger.com2tag:blogger.com,1999:blog-6730261872136574525.post-6603738586997239772007-11-13T11:52:00.000-08:002007-11-13T13:11:20.492-08:00INNOVATION VALUE CHAIN MODEL<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://1.bp.blogspot.com/_5S18BpQ5mvg/RzoCHqOOpnI/AAAAAAAABeI/n7roqPS1Qfk/s1600-h/innovation.png"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 308px; height: 320px;" src="http://1.bp.blogspot.com/_5S18BpQ5mvg/RzoCHqOOpnI/AAAAAAAABeI/n7roqPS1Qfk/s320/innovation.png" alt="" id="BLOGGER_PHOTO_ID_5132417055958410866" border="0" /></a><br /><p style="text-align: justify;" class="MsoNormal"><span style=""> </span><span style="font-weight: bold;">INNOVATION INNOVATION INNOVATION INNOVATION……</span><span style=""><span style="font-weight: bold;"> </span> </span></p><div style="text-align: justify;"> </div><p style="text-align: justify;" class="MsoNormal">Innovation is a very first word come into marketers or management grads mind when we try to suggest someone or give recommendations. Have you ever think of this word in depth? </p><div style="text-align: justify;"> </div><p style="text-align: justify;" class="MsoNormal"><b style=""><i style="">Innovation means the conversion of<span style="text-decoration: underline;"></span></i></b><a href="http://www.hi.is/%7Ejoner/eaps/knowd.htm"><b style=""><i style=""><span style="text-decoration: none; color: rgb(0, 0, 0);"></span></i></b></a><b style=""><i style=""> knowledge and ideas into a benefit,<span style=""> </span>which may be for commercial use or for the public good; the benefit may be new or improved products, processes or services.<o:p></o:p></i></b></p><div style="text-align: justify;"> </div><p style="text-align: justify;" class="MsoNormal">If I ask you about innovative companies, products or ideas, huge numbers of examples will in your mind.<span style=""> </span>There is concise list of companies as per 2006 data:</p><p style="text-align: justify; font-weight: bold; color: rgb(255, 255, 0);" class="MsoNormal"><a href="http://www.christiansarkar.com/2006/04/the_worlds_most_innovative_com.htm">Most Innovative companies of world</a></p><div style="text-align: justify;"> </div><div style="text-align: justify; font-weight: bold;"> </div><div style="text-align: justify;"> </div><p style="text-align: justify;" class="MsoNormal">According to strategy,marketing gurus and Worldwide studies <span style=""> </span>innovation is the key driver to the competitiveness of businesses and of nations. <span style="line-height: 115%;"><o:p></o:p></span></p><div style="text-align: justify;"> </div><p style="text-align: justify;" class="MsoNormal">If its so important for competitiveness and existence why one company’s best innovation become worst nightmare of other companies?</p><div style="text-align: justify;"> </div><p style="text-align: justify;" class="MsoNormal">In Indian context we have an example of Deccan airlines tried to implement the best strategies of South West Airlines but failed badly, become highly unsuccessful and incurred huge loss.</p><div style="text-align: justify;"> </div><div style="text-align: justify;"> </div><p style="text-align: justify;" class="MsoNormal">In marketing we heard of flank defense and flank attack, its very true and right strategy to protect yourself and hit your competitor respectively . Flank Defense strategy is mainly opt by market leader to protect its weakest link from challenger company while flank attack is opt by market challengers to hit the weakest link of market leader.</p><p style="text-align: justify;" class="MsoNormal"><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiT0tAUltQZd-O3NpHGaa_evMIFFoPs2OZjCq8LSsJMexZw9TB6Gm52XbjmpYPlgoB5lxePeUoaKIA_CySRY7fDA81plEGG4hXp_1wTxH6xp1lJcXHXgH37sVm-tn8l8GiL95p0aQuAEgM/s1600-h/innovation.JPG"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiT0tAUltQZd-O3NpHGaa_evMIFFoPs2OZjCq8LSsJMexZw9TB6Gm52XbjmpYPlgoB5lxePeUoaKIA_CySRY7fDA81plEGG4hXp_1wTxH6xp1lJcXHXgH37sVm-tn8l8GiL95p0aQuAEgM/s400/innovation.JPG" alt="" id="BLOGGER_PHOTO_ID_5132417524109846146" border="0" /></a></p> <p style="text-align: justify;" class="MsoNormal"> </p><div style="text-align: justify;"> </div><p style="text-align: justify;" class="MsoNormal">Normally companies do extensive research on external environment but forget about their internal analysis, so one weak link affected the complete innovation efforts, so focus on pinpointing and strengthening your deficiencies.</p><div style="text-align: justify;"> </div><p style="text-align: justify;" class="MsoNormal">A very new concept introduced by<b style=""> Hansen and Birkinshaw</b><span style=""> </span>to look-over<span style=""> </span>the failures in introducing innovative ideas, strategies, products etc. That is <span style="font-weight: bold; color: rgb(255, 255, 0);">“INNOVATION VALUE CHAIN”</span>. Innovation value chain comprising three phases: idea generation, conversion, and diffusion. Six linking tasks are performed across those phases: internal, external, and cross-unit collaboration; idea selection and development; and spread of developed ideas.</p><div style="text-align: justify;"> </div><p style="text-align: justify;" class="MsoNormal">According to innovation value chain model<span style=""> </span>market leader/challenger/follower before going for innovation always look into its internal structure as per IVC, evaluate the weak link and work on it before get into the innovation.</p><p style="text-align: justify;" class="MsoNormal"><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://www.esnips.com/doc/97c04fef-e27d-4dd1-9fce-ee25d6cdd5ae/innovation-value-chain/?widget=small"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 357px; height: 400px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiq1KNA7mImARLYVmEcwtOfHYJo8UlwIL9kc0K5wkiPP-pSGFzlG5gVGLvPufSgNgm-q6icM9fX-a5ocQ_sSFt8-yQ1Nta4GlVrvlPnL0l5O2yNhYAisYM4oJT1gIet0Scwpz8EAU_SAaY/s400/sth.JPG" alt="" id="BLOGGER_PHOTO_ID_5132432328862115538" border="0" /></a></p><p style="text-align: justify;" class="MsoNormal">Due to some problem, actual model picture is not uploaded so to look at the detailed description of IVC model click on the picture above.<br /></p><div style="text-align: justify;"> </div><p style="text-align: justify;" class="MsoNormal">Its very true that a strong and well developed innovation system and culture will underpin economic growth and social well-being for Queensland<span style="line-height: 115%;">.</span></p><div style="text-align: justify;"> </div><p style="text-align: justify;" class="MsoNormal"><o:p> </o:p></p><br />Thanks for visiting..........<br /><br /> PASSIONATE MANAGERM.P.Singhhttp://www.blogger.com/profile/16359125372173596149noreply@blogger.com6tag:blogger.com,1999:blog-6730261872136574525.post-7649602598452041052007-11-01T02:58:00.000-07:002007-11-01T03:00:44.488-07:00FESTIVE MARKETING: OPPORTUNITY OR MYTH<div style="text-align: center;"><span style="font-size:100%;"><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg_CzlsPQj7INldDraC9vyFiGA1KiZBzadKaG4ZjgoGafYevP6hsgmQH7mV5MSDwbUUCSQ5CwSlwwH87IRTYv56dV3iy14X6qWt0cyuAy2BS70iN7KyvUtsRjW_mY85FGUH2riMlnkdSd0/s1600-h/Diwali2006.JPG"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 606px; height: 103px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg_CzlsPQj7INldDraC9vyFiGA1KiZBzadKaG4ZjgoGafYevP6hsgmQH7mV5MSDwbUUCSQ5CwSlwwH87IRTYv56dV3iy14X6qWt0cyuAy2BS70iN7KyvUtsRjW_mY85FGUH2riMlnkdSd0/s320/Diwali2006.JPG" alt="" id="BLOGGER_PHOTO_ID_5127804090301699778" border="0" /></a></span></div><span style="font-size:100%;"><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhsHW3aD6GQ9RdT4Lsy-BKjc7hsffubyQCOWVi4D_Icwls2vdCFu62D9SHsiI3Wwsbc1NB23hyMkC1AWkqnl8SQ3U8-Dwa_E-BaMpbWSB6P4D8oT6y8Ds1gOiLLZvzwhQmbvjvQ9AQDkVA/s1600-h/1111111.JPG"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhsHW3aD6GQ9RdT4Lsy-BKjc7hsffubyQCOWVi4D_Icwls2vdCFu62D9SHsiI3Wwsbc1NB23hyMkC1AWkqnl8SQ3U8-Dwa_E-BaMpbWSB6P4D8oT6y8Ds1gOiLLZvzwhQmbvjvQ9AQDkVA/s320/1111111.JPG" alt="" id="BLOGGER_PHOTO_ID_5127804829036074738" border="0" /></a></span> <p style="text-align: justify;" class="MsoNormal"><span style="">Festive season in India is started from October/ dusehhra to diwali. In this period of time companies launch number of product offers with various schemes and entertainment industry i.e bollywood also wait for this point of time every year and launch various various mega budget movies with the expectation of huge returns.<o:p></o:p></span></p><div style="text-align: justify;"> </div><p style="text-align: justify;" class="MsoNormal"><span style=""><o:p> </o:p>According to various experts, it’s a right to lift shopping spirits of customers with various creative offerings. Companies i.e. FMCG, auto, liquor, apparel and even services - are rolling out the strategies that they have been planning for months in advance, to get a share of the consumers wallet.<o:p></o:p></span></p><div style="text-align: justify;"> </div><p style="text-align: justify;" class="MsoNormal"><span style=""><o:p></o:p>These days with emerging mall concept anytime we can see discount offers in almost every product or service offerings either its garments, mobiles, movies (malls-weekdays offers). Consumers are lapping up the smells and sounds of the festivities and willing to pay for shopping due to customs, trend etc , companies have already gone into overdrive with their marketing blitzkrieg. <o:p></o:p></span></p><div style="text-align: justify;"> </div><p style="text-align: justify;" class="MsoNormal"><span style=""><o:p> </o:p><br />According to one analysis, Till a couple of years back almost 40% of the annual sales of many companies used to come from the festive season. But not anymore. Today the festive season contributes only 20-25% of the total sales of most companies.<o:p></o:p></span></p><div style="text-align: justify;"> </div><p style="text-align: justify;" class="MsoNormal"><span style=""><o:p> </o:p>Today we Indians are start celebrating number of festivals like mother’s day, father’s day, friendship day, valentine day etc and we Indian customers now concentrating more on western festival than our typical festivals like”EID”, “DIWALI”, “DURGA PUJA”, ”CHRISTMAS” etc, so companies are now concentrating on proportionate sales throughout year.<o:p></o:p></span></p><div style="text-align: justify;"> </div><p style="text-align: justify;" class="MsoNormal"><span style=""><o:p> </o:p>Trend of buying behavior of individuals is changing with the purchasing power and nuclearism. Initially few years back we were mainly concentrating on our traditional festivals and went for shopping for whole family but now everyday is shopping. <o:p></o:p></span></p><div style="text-align: justify;"> </div><p class="MsoNormal" style="font-weight: bold; color: rgb(255, 255, 0); text-align: justify;"><span style="font-size:100%;"><span style=""><span style="font-size:180%;">Trends:</span><o:p></o:p></span></span></p><div style="text-align: justify;"> </div><p style="text-align: justify;" class="MsoNormal"><span style=""><o:p> </o:p></span></p><div style="text-align: justify;"> </div><ul style="text-align: justify;"><li><!--[if !supportLists]--><span style="">Various festive offers i.e.<span style=""> </span>mother’s day, father’s day, friendship day, valentine day and with these our traditional festivals i.e. ”EID”, “DIWALI”, “DURGA PUJA”,”CHRISTMAS”.<o:p></o:p></span></li><li><!--[if !supportLists]--><span style=""><span style=""><span style=""> </span></span></span><!--[endif]--><span style="">New offerings and assured gifts instead of banking on the concept of giving discounts on their products or holding lucky draws during this particular season.<o:p></o:p></span></li><li><!--[if !supportLists]--><span style=""><span style=""><span style=""> </span></span></span><!--[endif]--><span style="">Personal gifting.<o:p></o:p></span></li></ul><div style="text-align: justify;"> </div><p class="MsoNormal" style="margin-left: 0.25in; text-align: justify;"><span style=""><o:p> </o:p>Marketing Director at Diageo India, Santosh Kanekar, attributes it to changing gifting patterns of the consumer. He says, “True to the elegance of brands such as Johnnie Walker and Smirnoff we have pushed the scope of gifting a few notches higher. For instance, we have introduced the Johnnie Walker Red Label Vodafone F1 festive pack, the Black Label comes with a vintage wooden twin pack, and brands such as Smirnoff Black and Captain Morgan are coming with shakers and chocolates respectively.”<o:p></o:p></span></p><div style="text-align: justify;"> </div><p class="MsoNormal" style="margin-left: 0.25in; text-align: justify;"><span style=""><o:p> </o:p>Trend is changing even though some marketing managers believe that traditional festive time is very good for companies to launch its new products and increase its market penetration.</span></p><p class="MsoNormal" style="margin-left: 0.25in; text-align: justify;"><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhS6MLBSq0UKfdJjNgM8gTkK9IYVcqXV9xzvYd6JIyt_bbecCwsrA1Ta5L1NsXxguMHM7QyruTupmTYKVNHl-63Q1lLMeFUwcDYeDg9lBrZaTqFPpkmQjehscposNRcfxv9m4cuVFFiUsk/s1600-h/vi.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhS6MLBSq0UKfdJjNgM8gTkK9IYVcqXV9xzvYd6JIyt_bbecCwsrA1Ta5L1NsXxguMHM7QyruTupmTYKVNHl-63Q1lLMeFUwcDYeDg9lBrZaTqFPpkmQjehscposNRcfxv9m4cuVFFiUsk/s320/vi.jpg" alt="" id="BLOGGER_PHOTO_ID_5127808986564417282" border="0" /></a><span style=""><o:p></o:p></span></p><div style="text-align: justify;"> </div><p class="MsoNormal" style="margin-left: 0.25in; text-align: justify;"><span style=""><o:p> </o:p>Motorola Inc, Whirlpool, Lenovo, Hyundai Electronics, Maharaja Whiteline and Sony India are going ahead with their festive plans. Hyundai Electronics has earmarked a budget of Rs 5 cr; Sony has set aside $10m for the season, Maharaja Whiteline would be spending 60% of its promotional budget during this period. Sukhpreet Singh, General Manager, brand marketing, Whirlpool Of India sums it up aptly. Mr Singh says, “Though we have sales coming in throughout the year, the festival season spike is very much a reality.” <span style=""> </span><o:p></o:p></span></p><div style="text-align: justify;"> </div><p class="MsoNormal" style="margin-left: 0.25in; text-align: justify;"><span style=""><o:p> </o:p>Automobile companies like Maruti Udyog, Hyundai Motors India and Honda Siel Cars India are also running marketing campaigns that offer discounts, loyalty bonuses and gift cheques.<o:p></o:p></span></p><div style="text-align: justify;"> </div><p class="MsoNormal" style="margin-left: 0.25in; text-align: justify;"><span style=""><o:p> </o:p>Even retailers also believe that it’s a right time to promote and push your product and brand. Subhiksha a big brand name spending huge on marketing and advertising. Company have special offers on crackers, fruits and new range of mobile phones. <o:p></o:p></span></p><div style="text-align: justify;"> </div><p class="MsoNormal" style="margin-left: 0.25in; text-align: justify;"><span style=""><o:p> </o:p></span> </p><p style="text-align: justify;" class="MsoNormal"><span style="">various web portals and Internet services offered diwali bonanza offers on chatti</span><span style="">ng, voice chat etc.</span><span style="font-size:100%;"><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgGnHVm57R1Vl3nUYfpOL4xpG46hUWakX7cIGCU8hrflzC1m7gocYo71EMz5ouY_4UlPh9LbVNJlK22O5xRFR7H4an-oRih9Uwd69zVTBU94TrftHuUGalSOIn7e8Xq2WI8U7oRKZtJfs4/s1600-h/diwali1.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgGnHVm57R1Vl3nUYfpOL4xpG46hUWakX7cIGCU8hrflzC1m7gocYo71EMz5ouY_4UlPh9LbVNJlK22O5xRFR7H4an-oRih9Uwd69zVTBU94TrftHuUGalSOIn7e8Xq2WI8U7oRKZtJfs4/s320/diwali1.jpg" alt="" id="BLOGGER_PHOTO_ID_5127804081711765170" border="0" /></a></span></p> <p class="MsoNormal" style="margin-left: 0.25in; text-align: justify;"><span style="">I personally believe that its good that we are following new trends and culture but still we markerters believe that these festive season really matters in sales and revenue of companies. <o:p></o:p></span></p> <p class="MsoNormal" style="margin-left: 0.25in; text-align: justify;"><span style=""><o:p> </o:p></span></p> <p class="MsoNormal" style="margin-left: 0.25in; text-align: justify;"><span style="">To check out various offers from different companies click on below links:<o:p></o:p></span></p> <p class="MsoNormal" style="margin-left: 0.25in; text-align: justify;"><span style=""><o:p> </o:p></span></p> <p class="MsoNormal" style="margin-left: 0.25in; text-align: justify;"><span style=""><a href="http://www.hindu.com/2006/09/26/stories/2006092622660500.htm">VIDEOCON offer in Hyderabad</a> <o:p></o:p></span></p> <p class="MsoNormal" style="margin-left: 0.25in; text-align: justify;"><span style=""><o:p> </o:p></span></p> <p class="MsoNormal" style="margin-left: 0.25in; text-align: justify;"><span style=""><a href="http://www.efytimes.com/efytimes/22097/news.htm">LG offer for Internal customers i.e. channel partners</a> <o:p></o:p></span></p> <p class="MsoNormal" style="margin-left: 0.25in; text-align: justify;"><span style=""><o:p> </o:p></span></p> <p class="MsoNormal" style="margin-left: 0.25in; text-align: justify;"><span style=""><a href="http://www.expressindia.com/latest-news/Car-manufactures-offer-discounts-festive-schemes-to-cap-market/230584/">Offers from CAR manufacturers</a> <o:p></o:p></span></p> <p class="MsoNormal" style="margin-left: 0.25in; text-align: justify;"><span style=""><span style=""> </span><o:p></o:p></span></p> <p class="MsoNormal" style="text-align: justify;"><span style=""><o:p> </o:p></span></p><br /><br />Thanks for visiting..........<br /><br /> PASSIONATE MANAGERM.P.Singhhttp://www.blogger.com/profile/16359125372173596149noreply@blogger.com0tag:blogger.com,1999:blog-6730261872136574525.post-88556494533290260022007-10-30T23:47:00.000-07:002007-10-30T23:49:18.174-07:00BRANDING Vs ADVERTISINGMarketing includes N-number of functions like sales management, branding, Public relations, Advertising, Customer care etc.<br /><ul><li>Branding and advertising do they work simultaneously ?</li></ul><div style="text-align: justify;"> </div><ul><li>Which is more important and why?</li></ul><div style="text-align: justify;"> </div><p style="text-align: justify;" class="MsoNormal"><span style="font-weight: bold; color: rgb(255, 255, 0);">Advertising: </span>Promote yourself with all your value added features</p><div style="text-align: justify;"> </div><p style="text-align: justify;" class="MsoNormal"><span style="font-weight: bold; color: rgb(255, 255, 0);">Branding:</span> Recognize one product/brand by others (customers) on the basis of logo, name or symbol.</p><p style="text-align: justify;" class="MsoNormal"><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiiCV113DngpvHmnGyIR6aAsDw8jtkY2RCNfbxZLOCPsaoiPHFPB15Er3FquYCQakqPdBhHc6cKQlZUdOJOFi4oiH-kjZEEJoUUAifUgl1kK_xDyKDjmJK81Hth5ZuKVjF9ErnDwifUm0Q/s1600-h/ads.JPG"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiiCV113DngpvHmnGyIR6aAsDw8jtkY2RCNfbxZLOCPsaoiPHFPB15Er3FquYCQakqPdBhHc6cKQlZUdOJOFi4oiH-kjZEEJoUUAifUgl1kK_xDyKDjmJK81Hth5ZuKVjF9ErnDwifUm0Q/s320/ads.JPG" alt="" id="BLOGGER_PHOTO_ID_5125375848936527378" border="0" /></a></p> <a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjNUFxs4T4j8wpHtNjq30YBxZrMkJOzN2OVssULdLqbQqYV7LtoKvRHRSqW5Y5kqhIKzxXv96klppjACs1YZSTyvIIujxvINH-RMlkar4II5WEmb1bKnekCBQpRlw6T7HEHqAPkyjRgBpE/s1600-h/new+airtel.JPG"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjNUFxs4T4j8wpHtNjq30YBxZrMkJOzN2OVssULdLqbQqYV7LtoKvRHRSqW5Y5kqhIKzxXv96klppjACs1YZSTyvIIujxvINH-RMlkar4II5WEmb1bKnekCBQpRlw6T7HEHqAPkyjRgBpE/s320/new+airtel.JPG" alt="" id="BLOGGER_PHOTO_ID_5125375853231494690" border="0" /></a><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://3.bp.blogspot.com/_5S18BpQ5mvg/Rx9Wx7xeclI/AAAAAAAABa0/GzOQVjSClzg/s1600-h/new+airtel.JPG"></a> <p style="text-align: justify;" class="MsoNormal">In case of Airtel ads like “dadu chess wala” emphasize on emotional feelings of Indians and importance of proper communication. At this point of time company pushing its product to customers while in case of branding customers recommendation, acceptance, attachment with the company from customers side. </p><div style="text-align: justify;"> </div><p style="text-align: justify;" class="MsoNormal">Advertising play a crucial role in brand building, if we take an example <span style="font-weight: bold;">Sprite</span> its advertisement click the market for it otherwise its bit difficult for any new product to set its image in customer’s mind especially when colas are on everyone tongue. </p><div style="text-align: justify;"> </div><p style="text-align: justify;" class="MsoNormal">Another example <span style="font-weight: bold;">BINGO</span>, when it was launched in april-may this year nearly 90% market was captured by Frito Lays and its first time for any Indian company to launch on national level with 32 variants, but that the advertising which generates the eagerness among customers about BINGO. & many more</p><div style="text-align: justify;"> </div><p style="text-align: justify;" class="MsoNormal">Now I am contradicting my point that advertising not always required to establish yourself. There are very few examples are there like ARAVIND EYE HOSPITAL, Private labels and (now) cigarettes & liquor etc (right now I am unable to recall other brands which established without advertising ). Even today when mass media advertisement are banned for <span style=""> </span>cigarettes & liquor they are enjoying the same brand equity. The medium of maintaining its equity is buzz, creativity and much more.</p><div style="text-align: justify;"> </div><p style="text-align: justify;" class="MsoNormal"><span style=""> </span>Today, Brand Managers are trying to reinvent themselves and discover for themselves new paths to tread. Just imagine for yourselves that a massive mass-media purge has just occurred. A selective atom bomb has decimated every form of mass-media advertising for you. How would you approach your prospect consumer?</p><div style="text-align: justify;"> </div><p style="text-align: justify;" class="MsoNormal">The answer will dawn on you then... ... .in many a creative format. </p><div style="text-align: justify;"> </div><p style="text-align: justify;" class="MsoNormal">There certainly is life after death! Life after the death of mass-media advertising for your brand! </p><div style="text-align: justify;"> </div><p style="text-align: justify;" class="MsoNormal">Have a check out the video link and imagine the innovative concepts applied by <span style="font-weight: bold;">Virgin airways, IKEA</span> <span style="font-weight: bold;">& VODKA…</span>.</p><div style="text-align: left;"><span style="line-height: 115%;"><span style="font-weight: bold; font-style: italic; color: rgb(255, 255, 0);">http://www.adage.com/video/Player?spotId=1288&instanceId=&startId=&<br />PageDate=&PageTitle=',578,500</span><br /></span></div><p style="text-align: justify;" class="MsoNormal"><br /></p><p style="text-align: justify;" class="MsoNormal">Innovative ideas, creativity leads advertising agencies to think beyond traditional periphery of ads to maintain unique image among your customers.</p> <div style="text-align: center;"><div style="text-align: justify;"> </div> </div> <p style="text-align: justify;" class="MsoNormal">To check out your creativity, can you create an one minute advertisement to promote parker pen </p><div style="text-align: justify;"> </div><p style="text-align: justify;" class="MsoNormal"><span style="font-weight: bold;">Conditions:</span> No celebrity endorsement, cheapest, original ….</p><p style="text-align: justify;" class="MsoNormal"><span style="font-weight: bold; color: rgb(204, 0, 0);">Related Articles:</span></p><p style="text-align: justify;" class="MsoNormal"><span style="font-weight: bold; color: rgb(204, 0, 0);"></span><a href="http://dyutita.blogspot.com/2007/10/right-name-is-good-way-to-start-brand.html">RIGHT NAME IS GOOD WAY TO START</a></p><p style="text-align: justify;" class="MsoNormal"><a href="http://dyutita.blogspot.com/2007/10/marketing-is-battle-of-perception-not.html">IS ADVERTISEMENTS ITSELF THE USP?</a></p><p style="text-align: justify;" class="MsoNormal"><a href="http://dyutita.blogspot.com/2007/09/brand-periodic-table.html">BRAND PERIODIC TABLE</a></p><p style="text-align: justify;" class="MsoNormal"><a href="http://dyutita.blogspot.com/2007/09/negative-recall.html">ADVERTISING & ITS NEGATIVE RECALL</a></p><p style="text-align: justify;" class="MsoNormal"><a href="http://dyutita.blogspot.com/2007/08/lack-of-switch-effect-in-advertising.html">LACK OF SWITCHING EFFECTS IN ADVERTISING</a><br /></p><br /><br /><br />Thanks for visiting..........<br /><br /> PASSIONATE MANAGERM.P.Singhhttp://www.blogger.com/profile/16359125372173596149noreply@blogger.com0tag:blogger.com,1999:blog-6730261872136574525.post-34220033056494671722007-10-30T23:43:00.000-07:002007-10-30T23:46:32.281-07:00Asset of a sales Organization contd......(Part-2)<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhdZFXBrnHasNgbvzhGrBNhpeo0rnOv-lpA-GA5WSVuDRr-sQElbHIA__7tGmxq5KMSPBsowFoSte9DiifIAKGvtEwrA4_tt_Y-358nPLKFWXk7Auru56QjsHYdR50q4l_p1zJmr-nKsJc/s1600-h/goose_CUT.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 215px; height: 105px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhdZFXBrnHasNgbvzhGrBNhpeo0rnOv-lpA-GA5WSVuDRr-sQElbHIA__7tGmxq5KMSPBsowFoSte9DiifIAKGvtEwrA4_tt_Y-358nPLKFWXk7Auru56QjsHYdR50q4l_p1zJmr-nKsJc/s320/goose_CUT.jpg" alt="" id="BLOGGER_PHOTO_ID_5127386061134780018" border="0" /></a><br /><p class="MsoNormal" style="line-height: 115%; text-align: justify;"><b><span style="line-height: 115%;"> </span></b><span style="line-height: 115%; font-weight: bold; color: rgb(153, 0, 0);font-size:130%;" >The Visionary Personality</span><b><span style="line-height: 115%;"><o:p></o:p></span></b></p><div style="text-align: justify;"> </div><p class="MsoNormal" style="line-height: 115%; text-align: justify;"><span style="line-height: 115%;">The visionary personality is focused on detail and is concerned with the analytical process. This individual tends to concentrate more on the means rather than on the end</span><span style="line-height: 115%;"> means they mainly concentrate on process and way of doing things instead of work done</span><span style="line-height: 115%;">. He/she is very logical and very thorough. Other common characteristics of the visionary include:</span></p><p class="MsoNormal" style="line-height: 115%; text-align: justify;"><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEinhsxMzrUkWSctCUWKzuW95XzWrG-2zNLHEonU_qwm1iB4vO57KXL3wd6Lpyu-KiCyzVZUbSIpDjk0DvI1fEGGqzoYD1ByvYfJ9136NGuUaneFzEsXBrrfCa8ZSBJk0VUaaga_9GQehyphenhyphen8/s1600-h/v2.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEinhsxMzrUkWSctCUWKzuW95XzWrG-2zNLHEonU_qwm1iB4vO57KXL3wd6Lpyu-KiCyzVZUbSIpDjk0DvI1fEGGqzoYD1ByvYfJ9136NGuUaneFzEsXBrrfCa8ZSBJk0VUaaga_9GQehyphenhyphen8/s320/v2.jpg" alt="" id="BLOGGER_PHOTO_ID_5127386065429747330" border="0" /></a><br /><span style="line-height: 115%;"><o:p></o:p></span></p><div style="text-align: justify;"> </div><p class="MsoNormal" style="line-height: 115%; text-align: justify;"><span style="line-height: 115%;">• </span><span style="line-height: 115%;">Slower to make decisions<o:p></o:p></span></p><div style="text-align: justify;"> </div><p class="MsoNormal" style="line-height: 115%; text-align: justify;"><span style="line-height: 115%;">• </span><span style="line-height: 115%;">Introvert</span><span style="line-height: 115%;"><o:p></o:p></span></p><div style="text-align: justify;"> </div><p class="MsoNormal" style="line-height: 115%; text-align: justify;"><span style="line-height: 115%;">• Good at problem solving and working at solitary tasks<o:p></o:p></span></p><div style="text-align: justify;"> </div><p class="MsoNormal" style="line-height: 115%; text-align: justify;"><span style="line-height: 115%;">• Learns best by reading<o:p></o:p></span></p><div style="text-align: justify;"> </div><p class="MsoNormal" style="line-height: 115%; text-align: justify;"><span style="line-height: 115%;">• Hates to be wrong</span><span style="line-height: 115%;"> (perfectionist)</span><span style="line-height: 115%;"><o:p></o:p></span></p><div style="text-align: justify;"> </div><p class="MsoNormal" style="line-height: 115%; text-align: justify;"><span style="line-height: 115%;">• Risk Averse</span><span style="line-height: 115%;"><o:p></o:p></span></p><div style="text-align: justify;"> </div><p class="MsoNormal" style="line-height: 115%; text-align: justify;"><span style="line-height: 115%;">• Logical and methodical<o:p></o:p></span></p><div style="text-align: justify;"> </div><div style="text-align: justify;"> </div><p class="MsoNormal" style="line-height: 115%; text-align: justify;"><b style=""><span style="line-height: 115%;"><o:p> </o:p></span><span style="line-height: 115%; color: rgb(255, 255, 0);">O</span></b><b style="color: rgb(255, 255, 0);"><span style="line-height: 115%;">ffice of a visionary person:</span></b><span style="line-height: 115%;"> </span><span style="line-height: 115%;">A desk covered with neat piles of charts and graphs. </span><span style="line-height: 115%;"><o:p></o:p></span></p><div style="text-align: justify;"> </div><p class="MsoNormal" style="line-height: 115%; text-align: justify;"><span style="line-height: 115%;"><span style=""> </span><span style=""> </span></span><span style="line-height: 115%;">Do not expect to find much in the way of personal expression.<o:p></o:p></span></p><div style="text-align: justify;"> </div><div style="text-align: justify;"> </div><p class="MsoNormal" style="line-height: 115%; text-align: justify;"><span style="line-height: 115%;"><span style=""> </span></span><span style="line-height: 115%;"><o:p></o:p></span><br /><span style="color: rgb(255, 255, 0); font-weight: bold;"><span style="line-height: 115%;"> Clothing and belongings</span></span><span style="line-height: 115%; font-weight: bold;"><span style="color: rgb(255, 255, 0);">:</span></span><b><span style="line-height: 115%;"> </span></b><span style="line-height: 115%;">Ultra-conservative; pocket protectors are a sure sign.<o:p></o:p></span></p><div style="text-align: justify;"> </div><div style="text-align: justify;"> </div><p class="MsoNormal" style="line-height: 115%; text-align: justify;"><span style="line-height: 115%;"><o:p> </o:p></span><b style="color: rgb(255, 255, 0);"><span style="line-height: 115%;">Caution:</span></b><span style="line-height: 115%;"> </span><span style="line-height: 115%;">This type of personality is task oriented and focused on work, not entertaining visitors to the office.</span><span style="line-height: 115%;"> Sometimes it happens that they (visionary individuals) will not treat you well but don’t be disheartened because this personality people are very clear in their thoughts if they have decided something, its very hard to change their mindset but here our (sales individuals) determination, patience, tactics etc work as weapon to close the deal. <o:p></o:p></span></p><div style="text-align: justify;"> </div><div style="text-align: justify;"> </div><p class="MsoNormal" style="line-height: 115%; text-align: justify;"><span style="line-height: 115%;"><o:p> </o:p></span><b style="color: rgb(255, 255, 0);"><span style="line-height: 115%;">Tactics to deal with</span></b><b style="color: rgb(255, 255, 0);"><span style="line-height: 115%;"> visionary personality:</span></b><b style=""><span style="line-height: 115%;"><o:p></o:p></span></b></p><div style="text-align: justify;"> </div><p class="MsoNormal" style="line-height: 115%; text-align: justify;"><span style="line-height: 115%;">They require a great deal of information with statistics to accept a claim.<o:p></o:p></span></p><div style="text-align: justify;"> </div><p class="MsoNormal" style="line-height: 115%; text-align: justify;"><span style="line-height: 115%;">The visionary hears you better when you use terms such as precise, classified, quantified, qualified, logical, reasoned, facts, specific, figures, trials, tested, and proven.<o:p></o:p></span></p><div style="text-align: justify;"> </div><p class="MsoNormal" style="line-height: 115%; text-align: justify;"><span style="line-height: 115%;"><o:p> If you have any doubt about this type personality, Go and try to find such traits in your "MATHEMATICS faculty or any researcher"</o:p></span></p><p class="MsoNormal" style="line-height: 115%; text-align: justify;"><span style="line-height: 115%;"><o:p><span style="font-size:130%;"><span style="font-weight: bold; color: rgb(153, 0, 0);">Related posts:<br /></span></span></o:p></span></p><p class="MsoNormal" style="line-height: 115%; text-align: justify;"><span style="line-height: 115%;"><o:p><span style="font-size:130%;"><span style="font-weight: bold; color: rgb(153, 0, 0);"></span></span><a href="http://dyutita.blogspot.com/2007/10/asset-of-sales-organisation.html">Determined Personality</a></o:p></span></p><p class="MsoNormal" style="line-height: 115%; text-align: justify;"><a href="http://dyutita.blogspot.com/2007/10/personality-testing.html">PERSONALITY TEST</a></p><br /><br />Thanks for visiting..........<br /><br /> PASSIONATE MANAGERM.P.Singhhttp://www.blogger.com/profile/16359125372173596149noreply@blogger.com0tag:blogger.com,1999:blog-6730261872136574525.post-70341119038268958822007-10-30T23:24:00.000-07:002007-10-30T23:43:29.405-07:00Asset of a sales Organization<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhNHUKdyWQqTdyLDduZEftVbqhv9YiUnXX4nkqd0ByQi2L8-Fa0z-s5vRyuShOuY1-1_9ayvmG7bVblWpaFifmdFms9mtFMqCUrAN7UzYr8dezm4hRB6fiWpW-s_ZCtJkZRaRiRYnwcvbM/s1600-h/character_personality_tree.png"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhNHUKdyWQqTdyLDduZEftVbqhv9YiUnXX4nkqd0ByQi2L8-Fa0z-s5vRyuShOuY1-1_9ayvmG7bVblWpaFifmdFms9mtFMqCUrAN7UzYr8dezm4hRB6fiWpW-s_ZCtJkZRaRiRYnwcvbM/s320/character_personality_tree.png" alt="" id="BLOGGER_PHOTO_ID_5126828479890478674" border="0" /></a><br /><br /><div style="text-align: justify;"> </div><p style="text-align: justify;" class="MsoNormal">When we meet an individual for first time how do we start our conversation with him have you thought over this point ever? <span style=""> </span>Hopefully not…</p><div style="text-align: justify;"> </div><p style="text-align: justify;" class="MsoNormal">But in the back of our mind these calculations are going on when meet new individual that what type of person he/she is, in just 2-4 minutes we try to evaluate his/her traits and as per his/her traits we start talking with him/her.</p><div style="text-align: justify;"> </div><p style="text-align: justify;" class="MsoNormal">Most of time we commit mistake due to wrong evaluation of an individual and face lot of embarrassment and difficulty. In Sales, personality test or evaluation is extremely important otherwise you cannot sustain in this market and never move up on success ladder. Personality evaluation really help anyone to target right individual at right time and on basis of his/her (customer/client) personality traits we present our self (sales managers/sales executives).</p><div style="text-align: justify;"> </div><p style="text-align: justify;" class="MsoNormal">There are four type of customer personalities:</p><div style="text-align: justify;"> </div><p style="text-align: justify;" class="MsoNormal"><b><span style="">Determined personality<o:p></o:p></span></b></p><div style="text-align: justify;"> </div><p style="text-align: justify;" class="MsoNormal"><b><span style="">Visionary personality<o:p></o:p></span></b></p><div style="text-align: justify;"> </div><p style="text-align: justify;" class="MsoNormal"><b><span style="">Instinctive personality<o:p></o:p></span></b></p><div style="text-align: justify;"> </div><p style="text-align: justify;" class="MsoNormal"><b><span style="">Enthusiastic personality<o:p></o:p></span></b></p><div style="text-align: justify;"> </div><p style="text-align: justify;" class="MsoNormal">In sales, broadly we divide customers into two major category: (1) retail customer & (2) corporate customers. To evaluate customer’s overall personality three things about him always keep in mind:</p><div style="text-align: justify;"> </div><ul><li><!--[if !supportLists]--><span style="font-family:Symbol;"><span style=""><span style=""></span></span></span>Individual’s characteristics</li></ul><div style="text-align: justify;"> </div><ul><li><!--[if !supportLists]--><span style="font-family:Symbol;"><span style=""><span style=""></span></span></span>Office layout</li></ul><div style="text-align: justify;"> </div><ul><li><!--[if !supportLists]--><span style="font-family:Symbol;"><span style=""><span style=""> </span></span></span><!--[endif]-->Individual’s Clothing</li></ul><div style="text-align: justify;"> </div><p style="text-align: justify;" class="MsoNormal"><span style="font-weight: bold; color: rgb(255, 255, 0);font-size:130%;" >Determined personality</span><b><span style=""><o:p></o:p></span></b></p><div style="text-align: justify;"> </div><p style="text-align: justify;" class="MsoNormal">The determined individual likes to be in charge. The determined personality tends to exhibit the following characteristics:</p><div style="text-align: justify;"> </div><p style="text-align: justify;" class="MsoNormal">•Cool, impersonal, and in control</p><div style="text-align: justify;"> </div><p style="text-align: justify;" class="MsoNormal">• Readily discloses expectations</p><div style="text-align: justify;"> </div><p style="text-align: justify;" class="MsoNormal">• Result-oriented—bottom-line focused</p><div style="text-align: justify;"> </div><p style="text-align: justify;" class="MsoNormal">• Risk-taking, competitive, and goal-oriented</p><div style="text-align: justify;"> </div><p style="text-align: justify;" class="MsoNormal">• Time-conscious, gets things done, and makes things happen</p><div style="text-align: justify;"> </div><p style="text-align: justify;" class="MsoNormal">• Poor listening skills</p><div style="text-align: justify;"> </div><p style="text-align: justify;" class="MsoNormal">• Impatient</p><div style="text-align: justify;"> </div><p style="text-align: justify;" class="MsoNormal">• Opinionated</p><div style="text-align: justify;"> </div><p style="text-align: justify;" class="MsoNormal"><b><span style=""><span style=""> </span><span style="color: rgb(255, 255, 0);">O</span></span></b><b style="color: rgb(255, 255, 0);">ffice layout of a determined person</b><b><span style=""><span style="color: rgb(255, 255, 0);">:</span><span style=""> </span></span></b>Decor suggests power.<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhrQ2r45wzUKML0vSWA4n1ICsXrMHqk8zC0OKbibb2jSPfqvxkbkE0q30LdnY5JCpEPVETLphzoiKEgOUL_YCPLva266BOhddQK2yKummMGTYxKb-vqVCLbXIG9gDa5jiHHzq9C2keRGj0/s1600-h/organised+office.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhrQ2r45wzUKML0vSWA4n1ICsXrMHqk8zC0OKbibb2jSPfqvxkbkE0q30LdnY5JCpEPVETLphzoiKEgOUL_YCPLva266BOhddQK2yKummMGTYxKb-vqVCLbXIG9gDa5jiHHzq9C2keRGj0/s320/organised+office.jpg" alt="" id="BLOGGER_PHOTO_ID_5126828484185445986" border="0" /></a><b><span style=""><o:p></o:p></span></b></p><div style="text-align: justify;"> </div><p style="text-align: justify;" class="MsoNormal"><span style=""> </span><span style=""> </span><span style=""> </span>Large planning calendars</p><div style="text-align: justify;"> </div><p style="text-align: justify;" class="MsoNormal"><span style=""> </span><span style=""> </span><span style=""> </span><span style=""> </span>Awards and honors are often displayed.</p><div style="text-align: justify;"> </div><p style="text-align: justify;" class="MsoNormal"><span style=""> </span>Well structured and perfectly organized room.</p><div style="text-align: justify;"> </div><p style="text-align: justify;" class="MsoNormal"><b style="color: rgb(255, 255, 0);">Clothing and belongings</b><span style="color: rgb(255, 255, 0);">:</span> Dominant and striking, well dressed.</p><div style="text-align: justify;"> </div><p style="text-align: justify;" class="MsoNormal"><b style=""><span style="line-height: 115%;font-size:12;" ><span style="color: rgb(255, 255, 0);">Tricks to interact with determined personality individuals:</span><o:p></o:p></span></b></p><div style="text-align: justify;"> </div><p style="text-align: justify;" class="MsoNormal">Get to the point as quickly as possible. Don’t try to disguise them with jargons or flowery language.</p><div style="text-align: justify;"> </div><p style="text-align: justify;" class="MsoNormal">Offer concise explanations, and focus on outcome rather than the process.</p><div style="text-align: justify;"> </div><p style="text-align: justify;" class="MsoNormal">Normally this type of personality individuals ask you <b style=""><i style="">following questions:</i></b> “How is this going to benefit me?” “What’s it going to cost me?” “How much money will we make or save?” “When will this project be completed?”</p><div style="text-align: justify;"> </div><p style="text-align: justify;" class="MsoNormal">When you are looking for ways to reach the determined customer, consider promoting speedy service, bottom-line savings.</p><div style="text-align: justify;"> </div><p style="text-align: justify;" class="MsoNormal">These qualities are not restricted to the customers or marketing professionals, at any point of time these traits will help us in identifying individuals.</p><p style="text-align: justify;" class="MsoNormal"><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgKh86u_f1Ul77dORb98AsWaQSgs8FMVK7NGjY-71uK2w8kST9hVtNgTz8sJxTeH-3rrBqB6bezk2J_pveO0wSyw8vPVH2y21upDG4sT4ebwpcvgFwR24PW69VcxK_PrTvF3XANBrK5iqs/s1600-h/300px-Lavater1.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgKh86u_f1Ul77dORb98AsWaQSgs8FMVK7NGjY-71uK2w8kST9hVtNgTz8sJxTeH-3rrBqB6bezk2J_pveO0wSyw8vPVH2y21upDG4sT4ebwpcvgFwR24PW69VcxK_PrTvF3XANBrK5iqs/s320/300px-Lavater1.jpg" alt="" id="BLOGGER_PHOTO_ID_5126828475595511362" border="0" /></a> </p><div style="text-align: justify;"> </div><p style="text-align: justify;" class="MsoNormal">Rest three personality type will discuss in next posts, So lets try to find out such personality traits of determinant type among your friends, family members.</p><div style="text-align: justify;"> </div><p style="text-align: justify;" class="MsoNormal">May be I have missed some attributes of such personality. If you find other attributes please let me know.</p><p style="text-align: justify;" class="MsoNormal">Related Posts:</p><p style="text-align: justify;" class="MsoNormal"><a href="http://dyutita.blogspot.com/2007/10/personality-testing.html">Personality test</a> </p><br /><br />Thanks for visiting..........<br /><br /> PASSIONATE MANAGERM.P.Singhhttp://www.blogger.com/profile/16359125372173596149noreply@blogger.com0tag:blogger.com,1999:blog-6730261872136574525.post-17616494582864156392007-10-09T01:42:00.001-07:002007-10-09T02:17:17.174-07:00Self AssessmentThere is a curiosity about ourself , especially when one is highly confused and in indecisive state about him/herself. <p class="MsoListParagraphCxSpFirst" style="text-indent: -0.25in; text-align: justify;"> In general HR interviews there are some questions like:<br /><!--[if !supportLists]--><!--[endif]--></p> <div style="text-align: justify;"> </div> <ul><li> What is your strength & weakness?</li><li><!--[if !supportLists]--><!--[endif]--> What type of personality you are? </li></ul> <div style="text-align: justify;"> </div> <p class="MsoListParagraphCxSpMiddle" style="margin-left: 0in; text-align: justify;">If I ask you that tell me your positive and negative personality traits <span style="color: rgb(255, 255, 0);">immediately </span>?</p> <div style="text-align: justify;"> </div> <p class="MsoListParagraphCxSpMiddle" style="margin-left: 0in; text-align: justify;">How you will respond—your eye balls will come out and your mind will start pondering over various instances which reflect your personality, unfortunately if you are unable to answer the question, telling you feel so embarrassing about yourself..</p><p class="MsoListParagraphCxSpMiddle" style="margin-left: 0in; font-weight: bold; color: rgb(255, 255, 0); text-align: justify;">Let me tell you why?</p><p class="MsoListParagraphCxSpMiddle" style="margin-left: 0in; text-align: justify;">An individual who is not able to identify himself in last 23-25 years how he can understand the business and lead the company or division and generate profits????</p> <div style="text-align: justify;"><span style="color: rgb(255, 255, 0); font-weight: bold;">Normally what we do to answer these questions:</span><br /></div> <p class="MsoListParagraphCxSpMiddle" style="margin-left: 0in; text-align: justify;">One can do is he will ask this question from his close friends and pinch them till he don’t get the answer.</p> <div style="text-align: justify;"> </div> <p class="MsoListParagraphCxSpMiddle" style="margin-left: 0in; text-align: justify;">Finally one can search for various personality tests “free” which will normally have 60-200 questions.</p> <div style="text-align: justify;"> </div> <p class="MsoListParagraphCxSpMiddle" style="margin-left: 0in; text-align: justify;">These personality tests are well furnished and documented but when an individual is searching for snapshot of his personality, these tests are not very good options because they consume huge lot of time.</p> <div style="text-align: justify;"> </div> <p class="MsoListParagraphCxSpMiddle" style="margin-left: 0in; text-align: justify;"><o:p> </o:p></p> <div style="text-align: justify;"> </div> <p class="MsoListParagraphCxSpMiddle" style="margin-left: 0in; text-align: justify;">Here I found one very simple and interesting personality test which takes 1-10 minutes<span style=""> </span>depending upon the decisive power of an individual.</p><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://www.psicologi-psicoterapeuti.it/test/testpersonalita.html"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;" src="http://3.bp.blogspot.com/_5S18BpQ5mvg/RwtEO7xebwI/AAAAAAAABS8/V4XnFWu-3as/s320/pi.JPG" alt="" id="BLOGGER_PHOTO_ID_5119260424790765314" border="0" /></a><p class="MsoListParagraphCxSpMiddle" style="margin-left: 0in; text-align: justify;"><br /></p><p class="MsoListParagraphCxSpMiddle" style="margin-left: 0in; text-align: justify; font-weight: bold; color: rgb(255, 255, 0);">Link for the test : <a href="http://www.psicologi-psicoterapeuti.it/test/testpersonalita.html">hit me</a><br /></p><p class="MsoListParagraphCxSpMiddle" style="margin-left: 0in; text-align: justify; font-weight: bold; color: rgb(255, 255, 0);">Very simple procedure:</p> <div style="text-align: justify;"> </div> <p class="MsoListParagraphCxSpMiddle" style="margin-left: 0in; text-align: justify;">Open the link given below the picture in new tab and prepare yourself for test </p> <div style="text-align: justify;"> </div> <p class="MsoListParagraphCxSpMiddle" style="margin-left: 0in; text-align: justify;">Just choose the pattern which appeals most to you and this test will tell all about your personality.</p> <div style="text-align: justify;"> </div> <p class="MsoListParagraphCxSpMiddle" style="margin-left: 0in; text-align: justify;"><span style="font-weight: bold; color: rgb(204, 0, 0);">Test over</span>!!!!!</p> <div style="text-align: justify;"> </div> <p class="MsoListParagraphCxSpMiddle" style="margin-left: 0in; text-align: justify;">As per experience, I felt it’s a real picture of my thought process. </p> <div style="text-align: justify;"> </div> <p class="MsoListParagraphCxSpMiddle" style="margin-left: 0in; text-align: justify;">Now its your turn.. </p> <div style="text-align: justify;"> </div> <p class="MsoListParagraphCxSpMiddle" style="margin-left: 0in; text-align: justify;">Lets have look ….</p> <div style="text-align: justify;"> </div> <p class="MsoListParagraphCxSpLast" style="margin-left: 0in; text-align: justify;">Share your experience with me about this personality test.</p><br /><br />Thanks for visiting..........<br /><br /> PASSIONATE MANAGERM.P.Singhhttp://www.blogger.com/profile/16359125372173596149noreply@blogger.com0tag:blogger.com,1999:blog-6730261872136574525.post-41619598840336454542007-09-28T01:58:00.000-07:002007-09-28T02:20:32.180-07:00BRAND PERIODIC TABLE<div style="text-align: justify;">Hello friends, <br /><br />There is very common perception that marketing is for nothing. Whenever you ask anyone who is not from marketing background, his simple answer will be nothing new in it, “simple jargons”, no learning and most common answer will be <span style="color: rgb(204, 0, 0);">“NO VALUE ADDITION”. </span><br /><br /> In schooling we have learnt Periodic table of elements in chemistry. On the basis of that table we can find out the characteristics of all elements. <br /><br />Have you ever think of branding periodic table?<br />Hopefully not.<br /><br />Branding is about emotion & rational perception about any thing. This branding periodic table will explain each attribute in most simplest way.<br /><br />Take a look and now a time to appreciate the creativity, learning and value addition from marketing.<br /><br /></div><div style="text-align: center;"><a href="http://www.kolbrenerusa.com/elements.htm"><img style="width: 354px; height: 383px;" src="http://www.kolbrenerusa.com/img/elements_thumb.jpg" alt="branding elements" border="0" /></a><br /></div><div style="text-align: justify;"> Built by Kolbrener, <a href="http://www.kolbrenerusa.com/">corporate branding</a> experts<br /> <br /><br /><br /><br /><br /><br />Thanks for visiting..........<br /><br /> PASSIONATE MANAGER</div>M.P.Singhhttp://www.blogger.com/profile/16359125372173596149noreply@blogger.com0tag:blogger.com,1999:blog-6730261872136574525.post-27799576573086650112007-09-22T12:48:00.000-07:002007-09-22T12:55:13.739-07:00Corporate Blogging: A TRUTH<p style="text-align: justify;" class="MsoNormal">In last article we have seen what is corporate blogging & how its spreading among companies.</p><div style="text-align: justify;"> </div><p style="text-align: justify;" class="MsoNormal">According to Technorati report, in one year corporate blogging increased by 330% which itself shows a huge upthrust is there in it. Today, in every company almost 20% of its marketing budget spend on new ways of promotion like blogs etc.<span style=""> </span>With the increasing demand of blogs as Public Relation, there are number of ways adopted by companies to promote its unique image, products, queries <span style=""> </span>& suggestions etc. </p><div style="text-align: justify;"> </div><p style="text-align: justify;" class="MsoNormal">According to Marketing Profs analyst <b>David Felfoldi, six </b><span style=""> </span>types of blogs prevails in corporate blogging, each one has its own importance.</p><div style="text-align: justify;"> </div><p class="MsoListParagraphCxSpFirst" style="text-indent: -0.25in; text-align: justify;"><!--[if !supportLists]--><span style=""><span style="">1.<span style=";font-family:";font-size:7;" > </span></span></span><!--[endif]-->Corporate Newsroom</p><div style="text-align: justify;"> </div><p class="MsoListParagraphCxSpMiddle" style="text-indent: -0.25in; text-align: justify;"><!--[if !supportLists]--><span style=""><span style="">2.<span style=";font-family:";font-size:7;" > </span></span></span><!--[endif]-->Product blog</p><div style="text-align: justify;"> </div><p class="MsoListParagraphCxSpMiddle" style="text-indent: -0.25in; text-align: justify;"><!--[if !supportLists]--><span style=""><span style="">3.<span style=";font-family:";font-size:7;" > </span></span></span><!--[endif]-->Developer/channel partner Blog</p><div style="text-align: justify;"> </div><p class="MsoListParagraphCxSpMiddle" style="text-indent: -0.25in; text-align: justify;"><!--[if !supportLists]--><span style=""><span style="">4.<span style=";font-family:";font-size:7;" > </span></span></span><!--[endif]-->Event/promotional blog</p><div style="text-align: justify;"> </div><p class="MsoListParagraphCxSpMiddle" style="text-indent: -0.25in; text-align: justify;"><!--[if !supportLists]--><span style=""><span style="">5.<span style=";font-family:";font-size:7;" > </span></span></span><!--[endif]-->CEO/ thought- leader blog (<a href="http://www.calacanis.com/">Jason Calacanis</a> of Sequoia Capital)</p><div style="text-align: justify;"> </div><p class="MsoListParagraphCxSpMiddle" style="text-indent: -0.25in; text-align: justify;"><!--[if !supportLists]--><span style=""><span style="">6.<span style=";font-family:";font-size:7;" > </span></span></span><!--[endif]-->Company evangelist (<a href="http://mattcutts.com/blog/">Matt Cutts</a>, a well-known blogger who works at Google)</p><div style="text-align: justify;"> </div><p class="MsoListParagraphCxSpMiddle" style="text-indent: -0.25in; text-align: justify;"><!--[if !supportLists]--><span style=""><span style="">7.<span style=";font-family:";font-size:7;" > </span></span></span><!--[endif]-->Internal blogs</p><div style="text-align: justify;"> </div><p class="MsoListParagraphCxSpMiddle" style="margin-left: 0in; text-align: justify;"><o:p> </o:p><b style=""><i style=""><span style="line-height: 115%;font-size:13;" >Answer of last post are:<o:p></o:p></span></i></b></p><div style="text-align: justify;"> </div><p class="MsoListParagraphCxSpMiddle" style="margin-left: 0in; text-align: justify;"><b style=""><i style=""><span style="line-height: 115%;font-size:13;" ><o:p> </o:p></span>Code of conduct:</i></b> actually its not well defined some of blog experts said that it should be formal but what I thought that if you are initiating something for PR<span style=""> </span>& sifting traffic from your web portal to your blog then code of conduct should be informal and interactive because if the users who posted comments will not be satisfied, they will not come back & share anything with<span style=""> </span>you.</p><div style="text-align: justify;"> </div><p class="MsoListParagraphCxSpMiddle" style="margin-left: 0in; text-align: justify;"><b style=""><i style="">Handling of blogs: </i></b><span style=""> </span>as above mentioned there are six major type of corporate blogs and each blog is handle by one senior manager of the deptt. i.e. </p><div style="text-align: justify;"> </div><p class="MsoListParagraphCxSpMiddle" style="text-indent: -0.25in; text-align: justify;"><!--[if !supportLists]--><span style="font-family:Symbol;"><span style="">·<span style=";font-family:";font-size:7;" > </span></span></span><!--[endif]--><b style="">product blog</b>- it will be handled by product development deptt.</p><div style="text-align: justify;"> </div><p class="MsoListParagraphCxSpMiddle" style="text-indent: -0.25in; text-align: justify;"><!--[if !supportLists]--><span style="font-family:Symbol;"><span style="">·<span style=";font-family:";font-size:7;" > </span></span></span><!--[endif]--><b style="">Company evangelist</b>: these blogs are handled by<span style=""> </span>senior level mangers who have lot of experience in particular field because the visitors on this blogs are also well known experts in particular field, so expect quality answer of their queries.</p><div style="text-align: justify;"> </div><p class="MsoListParagraphCxSpMiddle" style="text-indent: -0.25in; text-align: justify;"><!--[if !supportLists]--><span style="font-family:Symbol;"><span style="">·<span style=";font-family:";font-size:7;" > </span></span></span><!--[endif]--><b style="">CEO blog: </b>these blogs are directly taken care by CEOs himself.There is a list of few international & national CEOs<b style=""><o:p></o:p></b></p><div style="text-align: justify;"> </div><p class="MsoListParagraphCxSpMiddle" style="margin-left: 1.25in; text-indent: -0.25in; text-align: justify;"><!--[if !supportLists]--><span style="font-family:Symbol;"><span style=""><span style=";font-family:";font-size:7;" > </span></span></span><!--[endif]--><b style=""><a href="http://www.thenewpr.com/wiki/pmwiki.php?pagename=Resources.CEOBlogsList">International CEOs</a> </b><b style=""><o:p></o:p></b></p><div style="text-align: justify;"> </div><p class="MsoListParagraphCxSpLast" style="margin-left: 1.25in; text-indent: -0.25in; text-align: justify;"><!--[if !supportLists]--><span style="font-family:Symbol;"><span style=""><span style=";font-family:";font-size:7;" > </span></span></span><!--[endif]--><b style="">Indian CEOs <o:p></o:p></b></p><div style="text-align: justify;"> </div><p class="MsoNormal" style="margin-left: 1in; line-height: normal; text-align: justify;"><a href="http://www.emergic.org/">Rajesh Jain</a>, CEO of Netcore </p><div style="text-align: justify;"> </div><p class="MsoNormal" style="margin-left: 1in; line-height: normal; text-align: justify;"><a href="http://www.webquarters.blogspot.com/">Dr. Vivekanand P Kochikar</a> Associate Vice President and Principal Consultant - KM, Infosys Technologies Ltd.</p><div style="text-align: justify;"> </div><p class="MsoNormal" style="margin-left: 1in; line-height: normal; text-align: justify;"><span style=""> </span><a href="http://blogs.ittoolbox.com/pm/guruspeak">George Eby Mathew</a> Principal & Head of IT management Research, at Infosys</p><div style="text-align: justify;"> </div><p class="MsoNormal" style="margin-left: 1in; line-height: normal; text-align: justify;"><a href="http://radio.weblogs.com/0121664/2003/03/21.html">Dina Mehta</a>, Explore Research & Consultancy </p><div style="text-align: justify;"> </div><p class="MsoListParagraphCxSpFirst" style="margin-left: 0in; text-align: justify;">Most amazing fact I have seen <span style=""> </span>was government departments <span style=""> </span>of various countries also have their blogs.</p><div style="text-align: justify;"> </div><p class="MsoListParagraphCxSpMiddle" style="margin-left: 0in; text-align: justify;">Indonesia: <span style=""> </span>Juwono Sudarsono, <a href="http://www.juwonosudarsono.com/">Minister of Defense</a><br /></p><div style="text-align: justify;"> </div><p class="MsoListParagraphCxSpMiddle" style="margin-left: 0in; text-align: justify;">Iran: <a href="http://www.ahmadinejad.ir/">Mahmoud Ahmadinejad, President</a><br /></p><div style="text-align: justify;"> </div><p class="MsoListParagraphCxSpMiddle" style="margin-left: 0in; text-align: justify;">United Kingdom: <a href="http://www.davidmiliband.defra.gov.uk/">David Miliband</a>, Secretary of State for Environment, Food and Rural Affairs<br /></p><div style="text-align: justify;"> </div><p class="MsoListParagraphCxSpMiddle" style="margin-left: 0in; text-align: justify;"><span style=""> </span><a href="http://www.fsascience.net/">Andrew Wadge</a>, Chief Scientist, Food Standards Agency<br /></p><div style="text-align: justify;"> </div><p class="MsoListParagraphCxSpMiddle" style="margin-left: 0in; text-align: justify;">United States: <a href="http://www.defenselink.mil/home/dodupdate/index-b.html">Department of Defense</a></p><div style="text-align: justify;"> </div><p class="MsoListParagraphCxSpMiddle" style="margin-left: 0in; text-align: justify;"><o:p> </o:p></p><div style="text-align: justify;"> </div><p class="MsoListParagraphCxSpMiddle" style="margin-left: 0in; text-align: justify;">Few days back, I was shocked by seeing <a href="http://indiablogs.org/">India blog</a><a href="http://indiablogs.org/%29&"><span style="text-decoration: none;color:#000000;" >&</span></a> <a href="http://www.labnol.org/india-blogs/indian-bloggers.html">india blogs</a> which contains the database of best Indian blogs with various categories<span style=""> </span>i.e. CEO’s blog, marketing blogs, personal blogs etc. It has<span style=""> </span>database of few thousand of Indian blogs which shows that there is huge growth in Indian blogging sector too.But on the other side if we see Indian comscore report<span style=""> </span>which shows that Internet penetration in India is meagre 3% , around 2.2 crore people out of 1,129,866,154 population (till july 2007).</p><div style="text-align: justify;"> </div><p class="MsoListParagraphCxSpMiddle" style="margin-left: 0in; text-align: justify;"><o:p> </o:p></p><div style="text-align: justify;"> </div><p class="MsoListParagraphCxSpMiddle" style="margin-left: 0in; text-align: justify;">Benefits of corporate blogging:</p><div style="text-align: justify;"> </div><p class="MsoListParagraphCxSpMiddle" style="text-indent: -0.25in; text-align: justify;"><!--[if !supportLists]--><span style=""><span style="">1.<span style=";font-family:";font-size:7;" > </span></span></span><!--[endif]--><span style=""> </span>quickly giving consumers company updates, </p><div style="text-align: justify;"> </div><p class="MsoListParagraphCxSpMiddle" style="text-indent: -0.25in; text-align: justify;"><!--[if !supportLists]--><span style=""><span style="">2.<span style=";font-family:";font-size:7;" > </span></span></span><!--[endif]-->allowing for open feedback with consumers, and </p><div style="text-align: justify;"> </div><p class="MsoListParagraphCxSpMiddle" style="text-indent: -0.25in; text-align: justify;"><!--[if !supportLists]--><span style=""><span style="">3.<span style=";font-family:";font-size:7;" > </span></span></span><!--[endif]-->inclusion in search engine indexes, and thus possible increased traffic.</p><div style="text-align: justify;"> </div><p class="MsoListParagraphCxSpMiddle" style="text-indent: -0.25in; text-align: justify;"><!--[if !supportLists]--><span style=""><span style="">4.<span style=";font-family:";font-size:7;" > </span></span></span><!--[endif]-->Online newsletter with community feedback i.e. ICFAI stockyard (it has no blog but have its forum), google press centre.</p><div style="text-align: justify;"> </div><p class="MsoListParagraphCxSpMiddle" style="text-indent: -0.25in; text-align: justify;"><!--[if !supportLists]--><span style=""><span style="">5.<span style=";font-family:";font-size:7;" > </span></span></span><!--[endif]-->Information sharing </p><div style="text-align: justify;"> </div><p style="text-align: justify;" class="MsoListParagraphCxSpLast"><o:p> </o:p></p><div style="text-align: justify;"> </div><p style="text-align: justify;" class="MsoNormal">Have you ever think about the negatives of blogging?<br /></p><div style="text-align: justify;">Thanks for visiting..........<br /><br /> PASSIONATE MANAGER</div>M.P.Singhhttp://www.blogger.com/profile/16359125372173596149noreply@blogger.com0tag:blogger.com,1999:blog-6730261872136574525.post-32012924469748856532007-09-22T12:41:00.000-07:002007-09-22T12:47:53.085-07:00Corporate Blogging: New PR tool?<div style="text-align: justify;">Today personal writing become professional, initially when this blogging introduced it was for passionate writers but now this blogging takes new turn and become Public Relation (PR) tool. </div><p style="text-align: justify;" class="MsoNormal">According to Susane M healthfield (HR expert@ about.com): “What sets blogs apart from other online writing … is their dynamic nature (as opposed to static Web pages) and their voice (style).” The voice of the writer (or writers) of the blog, in a successful blog, is unique to that blog.</p><div style="text-align: justify;"> </div><p style="text-align: justify;" class="MsoNormal">In her article, she mentioned seven reasons for starting corporate blogs in detaled manners. Today companies are so much customer centric they are trying to involve lot of customer intraction in product development to meet customer demands. So, companies conduct<span style=""> </span>no. of pilot tests, focus groups, brain storming session<span style=""> </span>etc to know about customers demand, perception, requirements etc… Now<span style=""> </span>blogging help companies in similar<span style=""> </span>& in more refined way. When any new product launch or customer faced any<span style=""> </span>problem retaled to company product he/she can directly communicate to the company professional through the corporate blogs & another most important feature of corporate blogging is company time to time updates about its usage, features & new changes in varity of products.</p><div style="text-align: justify;"> </div><p style="text-align: justify;" class="MsoNormal">There are no. of companies in European union which are using “ corporate blogging” as PR tools because it’s a informal communication between customers & companies just like communities & forums. <b style="">There is partial of companies which are using <a href="http://www.corporateblogging.info/europe/">corporate blogging as PR tool in EU</a></b>. </p><div style="text-align: justify;"> </div><p style="text-align: justify;" class="MsoNormal">According to wiki corporate blog research only 8% (40) of the fortune 500 companies were blogging till (may/2006). In one year, corporate blogs increased to 132 (till june/2007).</p><div style="text-align: justify;"> </div><p style="text-align: justify;" class="MsoNormal"><a href="http://www.thenewpr.com/wiki/pmwiki.php?pagename=Resources.CorporateBlogsList"><span style=""> </span>Check out the list:</a><br /></p><div style="text-align: justify;"> </div><p style="text-align: justify;" class="MsoNormal">In india when pulsar was launched there was dedicated community of “BAJAJ PULSAR” owners and there in the community they discuss about the features, market response, individuals’ reaction for new pulsar. The interesting thing in that community was that it was started by company employee itself to know about the views & reaction of<span style=""> </span>“BAJAJ PULSAR” owners. Same experiment is done by HONDA motors when it launched “ UNICORN” in India, in the initial phase of launch Indian customers were worrying about the mono-suspension in the bike, so company used community as PR tool to promote its utility & benefits from UNICORN users(innovators). </p><div style="text-align: justify;"> </div><p style="text-align: justify;" class="MsoNormal">In India, <a name="http://elearning.typepad.com/thelearnedm">there are some companies which are using blog as PR tool for its PR & promotions: Some of them are given below:</a></p><div style="text-align: justify;"> </div><p style="text-align: justify;" class="MsoNormal"><span style="">Tata Interactive Syst</span>ems</p><div style="text-align: justify;"> </div><p style="text-align: justify;" class="MsoNormal"><span style=""> </span>ebay India</p><div style="text-align: justify;"> </div><p style="text-align: justify;" class="MsoNormal">Tekriti Software</p><div style="text-align: justify;"> </div><p style="text-align: justify;" class="MsoNormal">Score India </p><div style="text-align: justify;"> </div><p style="text-align: justify;" class="MsoNormal">Now in india majority of population thought that it’s a boring, non effective & cumbersome medium to promote yourself(company).But Sun microsystem promoting blogging among all its employee than any other company in the world, according to the company 3000/32000 emplyees have their own blog and company CEO have corporate blog there are no. of vistors, third party developers<span style=""> </span>visit company<span style=""> </span>blog.</p><div style="text-align: justify;"> </div><p style="text-align: justify;" class="MsoNormal">ISSUES:</p><div style="text-align: justify;"> </div><p style="text-align: justify;" class="MsoNormal">Code of conduct , what should be the mode<span style=""> </span>of communication (formal or informal)?</p><div style="text-align: justify;"> </div><p style="text-align: justify;" class="MsoNormal">Who will look after these corporate blog i.e. entry level managers, middle level managers or Senior mangers? </p><div style="text-align: justify;"> <br /><br /><span style="font-family:webdings;">THANK YOU</span><br /><br /> PASSIONATE MANAGER</div>M.P.Singhhttp://www.blogger.com/profile/16359125372173596149noreply@blogger.com1tag:blogger.com,1999:blog-6730261872136574525.post-64262015407617388232007-09-16T04:31:00.000-07:002007-09-22T12:40:24.590-07:00Blog Sphere & its achievers<p style="text-align: justify;" class="MsoNormal">Blogging<span style=""> </span>become a passion for writers, techies, editors, students etc. Here on blog one can explain his/her love, passion even anxiety against anyone. Its your personal web page and you have full right to write whatever you want to write. </p><div style="text-align: justify;"><o:p></o:p><span style="font-weight: bold;">World Blogsphere:</span> </div><p style="text-align: justify;" class="MsoNormal">There are number of bloggers who do blogging but if you ask him that that who is world most famous blogger, he will get stuck----“ Unfortunatelly I was that person who don’t know about such important facts”. It’s a bad impression because if you are doing some very passionately then you should know about its evolution, achievers etc. To avoid such setback for you & me once again I am giving you a glimpse of veterans of BLOGSPHERE.</p><div style="text-align: justify;"> </div><p style="text-align: justify;" class="MsoNormal">Lets look at world TOP 10 Bloggers and their job descriptions:</p><div style="text-align: justify;"> </div><p style="font-weight: bold; text-align: justify;" class="MsoNormal">Start from bottom:</p><div style="text-align: justify;"> </div><p style="text-align: justify;" class="MsoNormal">No. 10: <span style=""> </span>Mr. Brain Lam – (Technology blog)- popular gadget blog <a href="http://www.gizmodo.com/">Gizmodo</a> - . 40-50 posts daily.</p><div style="text-align: justify;"> </div><p style="text-align: justify;" class="MsoNormal">N0. 09: Mrs. Gina Tarapani- (technology blog)- <a href="http://www.blogger.com/www.ginatrapani.com">Gina’s blog</a><br /></p><div style="text-align: justify;"> </div><p style="text-align: justify;" class="MsoNormal">No. 08: Ariana Huffington- (political blog)-<a href="http://www.blogger.com/www.huffingtonpost.com">The Huffington Post</a> </p><div style="text-align: justify;"> </div><p style="text-align: justify;" class="MsoNormal">No. 07: Mark Frauenfelder- (writer’s blog)<a href="http://www.blogger.com/www.boingboing.net">Boing Boing</a> </p><div style="text-align: justify;"> </div><p style="text-align: justify;" class="MsoNormal">No.06: Pete Rojas- (gadget blog) - <a href="http://www.blogger.com/www.engadget.com">Engadget</a> </p><div style="text-align: justify;"> </div><p style="text-align: justify;" class="MsoNormal">No.05: Joi Ito- (techie blog)- just look at the profile of such personality…<a href="http://www.blogger.com/joi.ito.com">Joi’s blog</a> </p><div style="text-align: justify;"> </div><p style="text-align: justify;" class="MsoNormal"><span style=""> </span>No.04:Jason Calacanis- (popular personality of Internet)-direct publicly attacking on founder of dig.com Mr. Kevin Rose -<a href="http://www.blogger.com/www.calacanis.com">Jason’s blog </a></p><div style="text-align: justify;"> </div><p style="text-align: justify;" class="MsoNormal">No. 03: David Sifry- (Founder of technorati.com)-Icon of blogging world- <a href="http://www.blogger.com/www.sifry.com/alerts/">David’s blog</a><br /></p><div style="text-align: justify;"> </div><p style="text-align: justify;" class="MsoNormal">.</p><div style="text-align: justify;"> </div><p style="text-align: justify;" class="MsoNormal">.</p><div style="text-align: justify;"> </div><p style="text-align: justify;" class="MsoNormal">Waiting for NEXT !!!</p><div style="text-align: justify;"> </div><p style="text-align: justify;" class="MsoNormal">No.2: Kevin Rose (founder of dig.com)- <a href="http://www.blogger.com/www.kevinrose.com">Kevin’s blog</a><br /></p><div style="text-align: justify;"> </div><p style="text-align: justify;" class="MsoNormal">Now WORLD’s most famous blogger, god father of blogging……….</p><div style="text-align: justify;"> </div><p style="text-align: justify;" class="MsoNormal">.</p><div style="text-align: justify;"> </div><p style="text-align: justify;" class="MsoNormal">.</p><div style="text-align: justify;"> </div><p style="text-align: justify;" class="MsoNormal">.</p><div style="text-align: justify;"> </div><p style="text-align: justify;" class="MsoNormal">.</p><div style="text-align: justify;"> </div><p style="text-align: justify;" class="MsoNormal">NICK DENTON- Denton is the founder and proprietor of <a href="http://www.gawker.com/">Gawker Media</a>, perhaps the most successful blog network. It includes 14 high-traffic blogs, the largest of them being gadget blog <a href="http://gizmodo.com/">Gizmodo</a>, productivity blog <a href="http://lifehacker.com/">Lifehacker</a>, gaming blog <a href="http://kotaku.com/">Kotaku</a> and porn blog <a href="http://fleshbot.com/">Fleshbot</a>. He was previously a journalist with the Financial Times.</p><div style="text-align: justify;"> </div><p style="text-align: justify;" class="MsoNormal">Denton owns 8 blogs in the Technorati Top 100 list, and has created the most powerful blog empire. His estimated wealth is about $280 million according to the Sunday Times Rich List 2007. While he has downplayed the viability of a blog as a business, many believe that that’s just his way of discouraging competition. With very low costs (including modest wages for staff writers), Denton’s blogging income is guessed to be pretty high. And in total, his blogs have the most links pointing at them. <a href="http://www.blogger.com/www.nickdenton.org">NICK DENTON'S BLOG</a> </p><div style="text-align: justify;"> </div><p style="text-align: justify;" class="MsoNormal">Don’t be disheartened that all are foreigners, we Indians are very good in making bypass to achieve success. Lets look at few Indian Bloggers </p><div style="text-align: justify;"> </div><p style="text-align: justify;" class="MsoNormal"><a href="http://www.blogger.com/trak.in/">Trak in</a> –<span style=""> </span>blog on current business movements, if you missed to know about something. You can get full stuff.</p><div style="text-align: justify;"> </div><p style="text-align: justify;" class="MsoNormal"><a href="http://labnol.blogspot.com/">Digital Inspiration</a>-1.2 million hits per month, most visited in blog in India. It was started by Mr. Anil Agarwal in year 2004. </p><div style="text-align: justify;"> </div><p style="font-weight: bold; color: rgb(255, 255, 0); text-align: justify;" class="MsoNormal">Now India’s top bloggers in World TOP 50 BLOGGERS</p><div style="text-align: justify;"> </div><p style="text-align: justify;" class="MsoNormal"><span style="font-weight: bold;">Neil Patel</span>- Ranked 50 among world top 50 bloggers- Patel has successfully branded himself as one of the top experts on SEO and Internet marketing, including linkbaiting and social media such as Digg or Netscape. This is not only because he finds ways to exploit loopholes in the system to get on the Digg homepage or a high ranking on Google, but because he’s willing to talk about it and share his secrets with others. In addition, he’s done some high-profile publicity, such as publicly challenging Weblogs Inc. owner Jason Calacanis when Calacanis implied that SEO techniques don’t really work — and the high-profile publicity has made Patel one of the top names in the industry.</p><div style="text-align: justify;"> </div><p style="text-align: justify;" class="MsoNormal"><a href="http://www.blogger.com/www.quicksprout.com">QuickSprout</a> , <a href="http://www.blogger.com/www.pronetadvertising.com"> Pronet Advertising</a> </p><div style="text-align: justify;"> </div><p style="text-align: justify;" class="MsoNormal"><span style="font-weight: bold;">Om Malik</span>- ranked 35 among world top 50 bloggers- Malik is a former senior writer for Forbes magazine, one of the original team for Forbes.com, and a former senior writer Business 2.0 magazine. In 2001, he started technology blog GigaOM, which is now in the Top 40 in Technorati. He’s still the editor and chief writer for GigaOM, but he has expanded to form GigaOmniMedia Inc.. <a href="http://www.blogger.com/daily.gigaom.com"> Om’s personal blog</a><br /></p><div style="text-align: justify;"> </div><p style="text-align: justify;" class="MsoNormal"><o:p> </o:p>It’s a snapshot of world & Indian best bloggers, today when we talked about our blog there was very common reaction from public that Its outdated but I believe If you have creavity, enthusiasm and ability to change with changing market secenario nothing can be outdated…</p><div style="text-align: justify;"> </div><p style="text-align: justify;" class="MsoNormal">Blogging is like a business if you have marketing myopia then business will be no more If you have vision, proper strategy <span style=""> </span>and above traits then success will be your next target..</p><div style="text-align: justify;"> </div><p style="text-align: justify;" class="MsoNormal"><o:p> </o:p></p>M.P.Singhhttp://www.blogger.com/profile/16359125372173596149noreply@blogger.com0tag:blogger.com,1999:blog-6730261872136574525.post-89753217250654989562007-09-10T13:30:00.000-07:002007-09-10T13:35:17.018-07:00S-Commerce<div style="text-align: justify;">An innovative concept introduced in India to give dimensions to the service industry & money value to the customers. It’s anew category & brand genre of business model to provide every possible service to the consumer at one place on a single platform called “<span style="font-weight: bold; color: rgb(204, 0, 0);">SUVIDHAA</span>”. </div><p style="text-align: justify;" class="MsoNormal"><span style=""> </span>This initiative is developed by Shapoorji Pallonji Group and called as Suvidhaa Infoserve Private Limited.</p><div style="text-align: justify;"> </div><p style="text-align: justify;" class="MsoNormal">According to company, IT revolution helped them to develop this concept and but due unavailability of internet across the country, company will introduce “<span style="font-weight: bold; color: rgb(204, 0, 0);">CLICK & MORTAR MODEL</span>”. The SUVIDHAA service will be launce in September, 2007 (in the month of my birth) in 25 cities (tier-1 & tier-2). According to company projections, in next two years this will be available in 75 cities of our country & generate 300000 lacs direct jobs.</p><div style="text-align: justify;"> </div><p style="text-align: justify;" class="MsoNormal"><span style=""> </span>An advanced version or prototype of bank’s “single window system” & Andhra government’s unified bill payment model- “e seva” & “mobile shop” joint venture of ESSAR & Virgin mobile . Under one roof, consumers will get the service related to travel (roadways, airways etc), telecommunication, education, telemedicine, entertainment, utilities, finance, sales, job opportunity, e-governance, life style, bill payment etc which are prime & basic requirement of ours.</p><div style="text-align: justify;"> </div><p style="text-align: justify;" class="MsoNormal">SUVIDHAA will have three tier distribution network: </p><div style="text-align: justify;"> </div><ol style="text-align: justify;"><li><!--[if !supportLists]--><span style=""><span style=""><span style=";font-family:";font-size:7;" > </span></span></span><!--[endif]-->SUVIDHAA flagship stores (company owned)</li><li><!--[if !supportLists]--><span style=""><span style=""><span style=";font-family:";font-size:7;" > </span></span></span><!--[endif]-->SUVIDHAA points (neighbor convenience store)</li><li><!--[if !supportLists]--><span style=""><span style=""><span style=";font-family:";font-size:7;" > </span></span></span><!--[endif]-->Shop-in-Corporate model.</li></ol><div style="text-align: justify;"> </div><p class="MsoListParagraphCxSpMiddle" style="margin-left: 0in; text-align: justify;"><o:p> </o:p><span style="font-weight: bold; font-style: italic; color: rgb(204, 0, 0);">Shop-in-Corporate model</span> is really an interesting model in which company will generates & maintains key Corporate Accounts for companies and their employees.</p><div style="text-align: justify;"> </div><p class="MsoListParagraphCxSpMiddle" style="margin-left: 0in; text-align: justify;"><span style=""> </span>The issue is does this concept is viable in Indian context where less than 10% people access internet & have huge set of demands and vast geography.</p><div style="text-align: justify;"> </div><p class="MsoListParagraphCxSpMiddle" style="margin-left: 0in; text-align: justify;"><span style=""> </span>LETS WAIT & WATCH……………..</p><div style="text-align: justify;"> </div><p class="MsoListParagraphCxSpLast" style="margin-left: 0in; text-align: justify;"><o:p> </o:p></p>M.P.Singhhttp://www.blogger.com/profile/16359125372173596149noreply@blogger.com0tag:blogger.com,1999:blog-6730261872136574525.post-48804513039250784782007-09-10T10:29:00.000-07:002007-09-10T10:36:06.826-07:00Brands Become generic or genericized trademark<div style="text-align: justify;">Its very common in India when one person speaks true pubic called him “<span style="font-style: italic;">Raja Harishchand</span>”, When one become very humble or down to the earth, public like us called him “<span style="font-style: italic;">Gandhi ji</span>” & when one donote something without any interest to someone public start calling him “<span style="font-style: italic;">Karna</span>”. </div><p style="text-align: justify;" class="MsoNormal">Now here individual having such characteristics called as product name and these personalities are called as Brand name which symbolize these traits and when each of the trait replaced with following personalities in day to day life become generic brand name or genericized trademark.</p><div style="text-align: justify;"> </div><p style="text-align: justify;" class="MsoNormal">It’s a achievement to be an innovator and serve the society with new invention but when this innovation or invention become <span style=""> </span>generic brand name, it’s a biggest setback for brand and company too.</p><div style="text-align: justify;"> </div><p style="text-align: justify;" class="MsoNormal"><span style="font-weight: bold; color: rgb(204, 0, 0);">Genericized Trademark:</span> When a brand name become colloquial or generic description for or synonomus with a particular class of product or service is called genericized trademark. <span style=""> </span><span style=""> </span><a href="http://en.wikipedia.org/wiki/List_of_generic_and_genericized_trademarks">list of genericized trademarks</a><br /></p><div style="text-align: justify;"> </div><p style="color: rgb(204, 0, 0); text-align: justify;" class="MsoNormal"><span style="font-weight: bold;">Why It happened?</span> </p><div style="text-align: justify;"> </div><p style="text-align: justify;" class="MsoNormal"><span style=""> </span><span style=""> </span>When a brand name is become so popular, huge market share & no competitor in market, then the product or service replaced with the name of that particular brand.</p><div style="text-align: justify;"> </div><p style="text-align: justify;" class="MsoNormal"><span style="font-weight: bold;">Lets look at Examples:</span> </p><div style="text-align: justify;"> </div><p style="text-align: justify;" class="MsoNormal"><span style="font-weight: bold; color: rgb(204, 0, 0);">Xerox</span>: Xerox launched its first photo copy machine it become huge success and slowly due to viral marketing or buzz, the name of photo state or copy was replaced with Xerox.</p><div style="text-align: justify;"> </div><p style="text-align: justify;" class="MsoNormal"><span style="color: rgb(204, 0, 0); font-weight: bold;">Band-aid</span>: In 1921, J&J manufactured first bandage for normal cuts, to wrap burns etc named as band-aid <span style=""> </span>but in later time this become bandage(genericized name) . Every one called up storekepper for band-aid no matters which company it is?</p><div style="text-align: justify;"> </div><p style="text-align: justify;" class="MsoNormal"><span style="color: rgb(204, 0, 0); font-weight: bold;">Kleenex</span>: The word <a href="http://inventors.about.com/od/kstartinventions/a/Kleenex.htm">Kleenex</a> is now commonly used to describe any soft facial tissue. However, Kleenex is the trademarked name of the soft facial tissue manufactured and sold by the Kimberly-Clark Corporation.</p><div style="text-align: justify;"> </div><p style="text-align: justify;" class="MsoNormal"><span style="font-weight: bold;">In India context</span>:</p><div style="text-align: justify;"> </div><p style="text-align: justify;" class="MsoNormal"><span style="font-weight: bold; color: rgb(204, 0, 0);">Godrej Wardrobes</span>: In Indian homes, marriages etc godrej wardrobes replaced the product name, in Indian families “godrej ke bina ladki ka dahej(dowry) in complete. Its very common in most of Indian families.</p><div style="text-align: justify;"> </div><p style="text-align: justify;" class="MsoNormal"><span style="font-weight: bold; color: rgb(204, 0, 0);">Sintex Plastic Tank</span>: People in our country used this brand as generic product name in place of Plastic water tanks.</p><div style="text-align: justify;"> </div><p style="text-align: justify;" class="MsoNormal"><span style="font-weight: bold; color: rgb(204, 0, 0);">Amul Butter</span>: Same genericized trademark happened with this brand also.</p><div style="text-align: justify;"> </div><p style="text-align: justify;" class="MsoNormal"><span style="font-weight: bold;">In Rural India</span>: </p><div style="text-align: justify;"> </div><p style="text-align: justify;" class="MsoNormal"><span style="font-weight: bold; color: rgb(204, 0, 0);">Colgate</span>: In our villages common people used to say “jara colgete le ana” means bring toothpaste where he replaced product name with brand name.</p><div style="text-align: justify;"> </div><p style="text-align: justify;" class="MsoNormal"><o:p> </o:p><br /><span style="font-weight: bold; color: rgb(204, 0, 0);">Limca</span> : In india, whenever you asked old member of your family for cold drinks he/she come up with name of LIMCA; a generic brand name in elders mind. Its not similar to Xerox,Band-aid or Kleenex but Limca was on the same track.</p><div style="text-align: justify;"> </div><p style="text-align: justify;" class="MsoNormal"><o:p> </o:p></p><div style="text-align: justify;"> </div><p style="text-align: justify;" class="MsoNormal"><o:p> </o:p></p>M.P.Singhhttp://www.blogger.com/profile/16359125372173596149noreply@blogger.com0tag:blogger.com,1999:blog-6730261872136574525.post-46539730725216415262007-08-27T07:37:00.000-07:002007-08-27T07:45:16.146-07:00Politics Vs Indian growth!!!!!!<div style="text-align: justify;">Indian politics is known for it backlash, its true when ever &wherever there is peace and prosperity rings. Indian political parties come into picture and try to disturb the harmony. Recently three different issues are raised by political parties in all booming sectors: power sector, retail sector, Share market & telecom sector. </div><p style="text-align: justify;" class="MsoNormal"><span style="font-weight: bold; font-style: italic; color: rgb(255, 0, 0);">Telecommunication sector:</span> <span style=""> </span>On 23, August 2007, Department of Telecom issued a new guideline for children below 16 years will not allowed for using mobile phone because health hazards. According to DoT, electromagnetic radiations emits from cellphone effect the<span style=""> </span>growing tissues of children which may cause health hazards. </p><div style="text-align: justify;"> </div><p style="text-align: justify;" class="MsoNormal">But on the other side if we 400 studies on biological and health effects of mobile communication radio frequencies<span style=""> </span>are<span style=""> </span>going on but still researchers are not come on the conclusion that these radiations are really highly hazardous for us.<span style=""> </span>If we see the statistics of mobile usage in India- around 39% of children between 5-16 yrs used personal mobile phones. It’s a big market for telecom operators. </p><div style="text-align: justify;"> </div><p style="text-align: justify;" class="MsoNormal"><span style=""> </span>According to Dot, Telecom companies are instructed to roll out their base stations and antennas, including asking operators to install radio base stations away from schools and hospitals. Telecom operators are shocked<span style=""> </span>by DoT new safeguards and are opposing<span style=""> </span>its (DoT’s) move. <span style=""> </span></p><div style="text-align: justify;"> </div><p style="text-align: justify;" class="MsoNormal"><span style="font-weight: bold; font-style: italic; color: rgb(255, 0, 0);">Retail sector:</span> 1 or 2 days back UP government shutdown the two retail giants shops in Lucknow & Varanasi<span style=""> </span>on local administration’s recommendations. In the mean time, there was fight between local traders & MFS (Modern format stores). It’s a warning bell for other big players who are expecting to enter in this booming sector. Few months back Reliance fresh faced same problem in Bihar also..</p><div style="text-align: justify;"> </div><p style="text-align: justify;" class="MsoNormal">As per my thought there are two possibilities:</p><div style="text-align: justify;"> </div><p class="MsoListParagraphCxSpFirst" style="text-indent: -0.25in; text-align: justify;"><!--[if !supportLists]--><span style=""><span style="">1.<span style=";font-family:";font-size:7;" > </span></span></span><!--[endif]-->U.P & Bihar will be left for any development by private player due to such politics & misconduct from local businessmen. </p><div style="text-align: justify;"> </div><p class="MsoListParagraphCxSpMiddle" style="text-indent: -0.25in; text-align: justify;"><!--[if !supportLists]--><span style=""><span style="">2.<span style=";font-family:";font-size:7;" > </span></span></span><!--[endif]-->These issues will effect new retail entrants physique.</p><div style="text-align: justify;"> </div><p class="MsoListParagraphCxSpMiddle" style="margin-left: 0in; text-align: justify;"><o:p> </o:p><br /><span style="font-weight: bold; font-style: italic;"><span style="color: rgb(204, 0, 0);">Power Sector</span>:</span> 123 agreement: <span style=""></span>Today, Left parties are snatching every piece of flesh from UPA government. In fixed period of time Mr. Karat ready for announcing the annoyance against every initiative of UPA government<span style=""> </span>i.e. privatization of airports, Merger of AI & IA (air India , Indian airlines) and now most awaited agreement of nuclear deal .</p><div style="text-align: justify;"> </div><p class="MsoListParagraphCxSpMiddle" style="margin-left: 0in; text-align: justify;">Unfortunately if the deal will not done it will affect India’s stand in world level esp. at strategic deals with other countries i.e. Australia for uranium etc.<span style=""> </span>Its not a internal regular political tug-of- war between between parties. </p><div style="text-align: justify;"> </div><p class="MsoListParagraphCxSpLast" style="margin-left: 0in; text-align: justify;"><o:p> </o:p><span style="font-weight: bold; font-style: italic; color: rgb(204, 0, 0);">ShareMarket</span><span style="color: rgb(204, 0, 0);">:</span> Recent political instability leads share market variation & affect FIIs decisions on investment .</p>M.P.Singhhttp://www.blogger.com/profile/16359125372173596149noreply@blogger.com1tag:blogger.com,1999:blog-6730261872136574525.post-37811783309236323922007-07-24T05:02:00.000-07:002007-07-24T05:29:47.714-07:00Customisation & Awareness<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://2.bp.blogspot.com/_5S18BpQ5mvg/RqXwUGEOQFI/AAAAAAAABNU/vs4kvQ1eAMs/s1600-h/customization.jpg"><img style="margin: 0pt 0pt 10px 10px; float: right; cursor: pointer;" src="http://2.bp.blogspot.com/_5S18BpQ5mvg/RqXwUGEOQFI/AAAAAAAABNU/vs4kvQ1eAMs/s320/customization.jpg" alt="" id="BLOGGER_PHOTO_ID_5090739181828587602" border="0" /></a><br /><br />We always heard that companies are become GLOCAL and produce customized products, It is there when u enter in any mall, super market or departmental store no. of brands are available for each category.<br />In few cases, like tooth paste customer know about its use but in case of <span style="color: rgb(0, 153, 0);font-size:100%;" ><span style="font-weight: bold;">Oil, Soap, Shampoo, paints</span></span> etc most of the customers don't know which type of hair, skin they have but purchase that product.<br /> In case of paints, dealers give the list of colors to the customer and left every thing on<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://3.bp.blogspot.com/_5S18BpQ5mvg/RqXwUWEOQGI/AAAAAAAABNc/RKkeHivQMzI/s1600-h/paint.jpg"><img style="margin: 0pt 0pt 10px 10px; float: right; cursor: pointer; width: 155px; height: 106px;" src="http://3.bp.blogspot.com/_5S18BpQ5mvg/RqXwUWEOQGI/AAAAAAAABNc/RKkeHivQMzI/s320/paint.jpg" alt="" id="BLOGGER_PHOTO_ID_5090739186123554914" border="0" /></a> his/her decision. May be customer is not very much aware or familiar with it but he will have decide because the sales person forcing him for particular color.<br />I believe that with customization of product, Its training related to its strength and customers need, is it favorable for him/her or not etc should be provided to sales persons.<br />I believe its a responsibilty of store managers and maufacturing company to give proper training to sales executives.<img src="file:///C:/DOCUME%7E1/ADMINI%7E1/LOCALS%7E1/Temp/moz-screenshot.jpg" alt="" /><img src="file:///C:/DOCUME%7E1/ADMINI%7E1/LOCALS%7E1/Temp/moz-screenshot-1.jpg" alt="" />M.P.Singhhttp://www.blogger.com/profile/16359125372173596149noreply@blogger.com6tag:blogger.com,1999:blog-6730261872136574525.post-26974977971284629542007-07-21T17:19:00.000-07:002007-08-27T07:48:12.743-07:00Innovation,Technology or What????????<a style="color: rgb(51, 51, 51);" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://2.bp.blogspot.com/_5S18BpQ5mvg/RqKpc2EOQEI/AAAAAAAABNM/sDRBrCUvKc8/s1600-h/combo.bmp"><img style="margin: 0pt 0pt 10px 10px; float: right; cursor: pointer;" src="http://2.bp.blogspot.com/_5S18BpQ5mvg/RqKpc2EOQEI/AAAAAAAABNM/sDRBrCUvKc8/s320/combo.bmp" alt="" id="BLOGGER_PHOTO_ID_5089816841896738882" border="0" /></a><br /><span style="color: rgb(51, 51, 51);">Its a statement of many businessmen that supply chain play a vital role in any business, there are various well known examples: </span><span style="color: rgb(51, 51, 51);">J.C.Penny (retail chain in US), Walmart, Zara fashion designed cloth chain, obermeyer</span><span style="color: rgb(51, 51, 51);"> etc which believe that SCM play a vital role behind any successful organization.</span><br /><span style="color: rgb(51, 51, 51);">What about </span><span style="color: rgb(51, 51, 51);">innovation, creativity, customer care?</span><br /><span style="color: rgb(51, 51, 51);"> There is a very simple example of </span><span style="color: rgb(51, 51, 51);">Nordstrom</span><span style="color: rgb(51, 51, 51);"> a retail chain of footwear, apparels etc , this company's main objective is customer satisfaction at any cost. So it keeps huge stock of all items of all varieties which increases its total inventory cost, holding cost etc even though this company is doing excellently well in US and its among big retailers of USA.</span><br /><br /><span style="font-weight: bold; color: rgb(51, 51, 51);font-size:130%;" >My question to all of u is:</span><span style="color: rgb(51, 51, 51);"> Is there any specific set of rules for retail companies for their success or do they design their own set of rule on the basis of their personal experience for success.</span>M.P.Singhhttp://www.blogger.com/profile/16359125372173596149noreply@blogger.com10