Monday, September 10, 2007


An innovative concept introduced in India to give dimensions to the service industry & money value to the customers. It’s anew category & brand genre of business model to provide every possible service to the consumer at one place on a single platform called “SUVIDHAA”.

This initiative is developed by Shapoorji Pallonji Group and called as Suvidhaa Infoserve Private Limited.

According to company, IT revolution helped them to develop this concept and but due unavailability of internet across the country, company will introduce “CLICK & MORTAR MODEL”. The SUVIDHAA service will be launce in September, 2007 (in the month of my birth) in 25 cities (tier-1 & tier-2). According to company projections, in next two years this will be available in 75 cities of our country & generate 300000 lacs direct jobs.

An advanced version or prototype of bank’s “single window system” & Andhra government’s unified bill payment model- “e seva” & “mobile shop” joint venture of ESSAR & Virgin mobile . Under one roof, consumers will get the service related to travel (roadways, airways etc), telecommunication, education, telemedicine, entertainment, utilities, finance, sales, job opportunity, e-governance, life style, bill payment etc which are prime & basic requirement of ours.

SUVIDHAA will have three tier distribution network:

  1. SUVIDHAA flagship stores (company owned)
  2. SUVIDHAA points (neighbor convenience store)
  3. Shop-in-Corporate model.

Shop-in-Corporate model is really an interesting model in which company will generates & maintains key Corporate Accounts for companies and their employees.

The issue is does this concept is viable in Indian context where less than 10% people access internet & have huge set of demands and vast geography.


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